TradeUP: Platform Profile

Overview

TradeUP is a mobile, web, desktop, and API-enabled brokerage focused on U.S. securities.

Current products include:

• U.S. stocks;
• ETFs;
• equity and index options;
• OTC securities;
• cash and margin brokerage accounts;
• IRAs;
• IPO subscriptions;
• 24/5 trading in eligible securities;
• Cash+ idle-cash interest;
• fully paid securities lending;
• research, screening, and charting;
• developer API access.

May fit better for

• investors seeking $0 eligible stock/ETF trades;
• options traders eligible for current zero-contract pricing;
• investors who want 24/5 trading;
• investors seeking a conventional IRA;
• margin users attracted by a flat advertised rate;
• quantitative users who value API access.

May fit less well for

• investors who want mutual funds or bonds;
• users who want futures;
• investors who require direct crypto;
• users who assume every security and account type qualifies for zero pricing;
• investors who dislike app-first brokers;
• investors who want a traditional branch network.

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Current broker

Current TradeUP help and site materials:

• Broker dealer: TradeUP Securities, Inc.
• CRD: 18483
• SEC number: 8-36754
• FINRA member: Yes
• SIPC member: Yes
• NYSE member: Yes

TradeUP Inc. is the technology/platform company.

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Current account types

Current August 2026 help:

• Individual cash account: Yes
• Individual margin account: Yes
• IRA current: Yes

TradeUP launched IRA access in 2026.

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Account maintenance fee

Current help states:

• Account maintenance fee: $0
• Monthly subscription fee: $0
• Annual brokerage account fee: $0

Optional data or other services can have separate costs.

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Eligible stock and ETF pricing

Current official site:

• Eligible US listed stock commission: $0
• Eligible US ETF commission: $0

The zero-commission language is for eligible retail self-directed accounts.

OTC and institutional/high-touch transactions can use different schedules.

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Current options pricing

Current official TradeUP marketing states:

• Eligible US options commission: $0
• Eligible US options contract fee: $0

Current site terms qualify that zero pricing by:

• self-directed individual account;
• U.S. tax residency;
• U.S.-exchange securities;
• applicable regulatory and other fees.

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Pricing-page inconsistency

Current first-party app-store language can still reference a standard options contract fee.

The live official TradeUP website currently advertises $0 eligible U.S. options commissions and contract fees.

Keep options pricing as an update trigger.

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Margin

Current September 2026 marketing:

• Advertised flat margin rate: 5.99% annual
• Minimum equity to qualify: over $2,000

The rate can change.

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Margin example

A constant $10,000 margin debit for one year at 5.99%:

$10,000 × 5.99% = $599

simple annual interest reference.

Actual daily balances, rate changes, and compounding/billing mechanics affect cost.

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24/5 trading

Current TradeUP homepage:

• Eligible 24 5 trading: Yes
• Session: Sunday 8:00 PM ET to Friday 8:00 PM ET

Not every security is necessarily eligible for overnight trading.

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Cash+

Current Cash+ program:

• Idle cash interest program: Yes
• Minimum: $0.01
• Program fee: $0

The interest rate is discretionary and variable.

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Fully paid securities lending

Current TradeUP program:

• Fully paid securities lending: Yes
• Loan income accrues daily: Yes
• Loan income credited monthly: Yes
• Voting rights while lent: No

Store the program as optional/eligibility-based.

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IPO access

Current platform:

• IPO subscription access: Yes

Allocation is not guaranteed.

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API

Current developer portal:

• OpenAPI: Yes
• Individual and institutional API access: Yes

It is a broker.

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Assessment

TradeUP is unusually broad for a smaller app-first brokerage.

Its current feature set includes 24/5 trading, options, IPO access, IRAs, securities lending, idle-cash interest, and an API.

The most important pricing qualification is:

the current $0 options price applies to eligible self-directed U.S. retail activity, not automatically to every account and product.

The current 5.99% margin rate is attractive relative to many retail brokers but should remain an update trigger because the broker can change it.