Willow Wealth (formerly Yieldstreet): Platform Profile

What Willow Wealth is in 2026

Willow Wealth is the current name of the private-markets investment platform that operated as Yieldstreet from its 2015 launch until November 2025. The rebrand did not create a new company: the platform states that it is the same business, that existing accounts continued under the new brand, and that investments made under the Yieldstreet name carried over. This review keeps the original yieldstreet URL because search demand, existing investor recognition and prior ROIStreet comparisons still reference that brand.

In 2026 Willow describes itself as a private-markets platform for individual accredited investors rather than a yield-deal marketplace. Three things sit on the platform today: individual private offerings, third-party evergreen private-market funds, and Willow 360, a discretionary managed private-markets portfolio service with a $25,000 minimum. That last piece is the largest change since the legacy Yieldstreet review, because it converts a deal-by-deal platform into something an investor can delegate.

What changed since the legacy review

1. The brand changed from Yieldstreet to Willow Wealth in November 2025.
2. The legal entities were renamed: the adviser is Willow Asset Management LLC (formerly Yieldstreet Management LLC) and the affiliated broker-dealer is Willow Wealth Markets LLC.
3. Willow 360 added a discretionary managed private-markets portfolio at a 1.25% advisory fee.
4. Third-party evergreen funds from managers such as Carlyle, Goldman Sachs and StepStone became a visible part of the offering set alongside single-deal opportunities.
5. The former Yieldstreet Alternative Income Fund has been part of a 2026 transaction/transition process involving Mount Logan / SOF Investments, so it is not treated here as a current core Willow product.

Anything that was true only of the pre-2025 Yieldstreet product set should be re-verified against current offering documents before it is relied on.

Eligibility and accreditation

Willow's current public positioning describes the platform as serving individual accredited investors, and Willow Wealth Markets' current Form CRS describes the broker-dealer acting as placement agent for platform private offerings sold to accredited investors. Accreditation verification is required where applicable.

Accreditation is the single biggest access constraint on this platform. An investor who does not meet the income or net-worth tests in Rule 501 generally cannot participate in the direct private offerings, regardless of how much research they have done. Individual third-party evergreen funds may have their own statutory eligibility tests, and those tests are set by the controlling fund or offering document rather than by the platform — do not assume every fund on the marketplace applies exactly the same standard.

Willow 360 eligibility, including which registrations are supported, should be determined from the current advisory and brokerage account documents rather than from the general marketplace pages. Minimum age and account-opening requirements follow the current account agreement.

Minimums

Direct investments on Willow typically begin at a $5,000 first investment with $1,000 additional increments, and the actual minimum is offering-specific. Willow 360 begins at $25,000.

A $5,000 entry point is genuinely low for institutional-style private credit or private real estate, where direct fund access has historically started in six or seven figures. It is still an order of magnitude above the effective minimum at a public brokerage, where a single share or a fractional dollar amount buys diversified exposure. Both facts matter: Willow lowers the private-markets barrier without making private markets a small-balance product.

Fees

Willow's fee picture has two distinct layers, and they should not be blended.

Offering-level economics. Each individual private offering and each third-party fund carries its own management, servicing, administrative and performance economics, disclosed in that offering's documents. There is no single platform-wide percentage that describes what an investor pays across every deal, and this review deliberately does not invent one.

Willow 360. The managed portfolio carries a 1.25% annual advisory fee plus approximately 0.175% in underlying expenses, for an approximate headline combined cost of about 1.425% before other underlying investment costs, transaction expenses or offering-specific expenses.

Illustrative Willow 360 annual cost

The 0.175% figure is approximate. Underlying investment expenses can change, offering- and fund-specific expenses may apply, and this illustration is not a complete estimate of every economic cost an investor bears. It is a starting point for comparison, not a quote.

For context without pretending the products are equivalent: a 1.425% approximate combined cost is several times the headline advisory fee charged by public-market automated portfolio services. That difference is not automatically unreasonable — private-market sourcing, diligence, administration and reporting cost more to deliver — but it does mean the underlying strategies have to earn that spread before an investor is ahead of a cheaper public-market alternative.

Willow 360 in detail

Willow 360 is a discretionary service managed by Willow Asset Management LLC with a $25,000 minimum. Brokerage services are provided by Atomic Brokerage LLC, with Pershing LLC handling clearing and custody under the current disclosed structure. Portfolios are offered in Growth, Balanced and Income strategies spanning private credit, private equity, real estate and other private-market strategies, with annual rebalancing and, under the currently described structure, a single 1099-DIV rather than a stack of separate fund tax documents. Willow's disclosures identify Wilshire Advisors LLC in an allocation-consulting role where those disclosures establish it.

Liquidity is the part that most needs to be read carefully. Willow 360 is a long-term product: liquidity is restricted during the first year, after which a liquidation election is available, and actual timing depends on the underlying funds. It is not a managed account an investor can unwind on a Tuesday afternoon.

Calling this a "robo-advisor" would be misleading. The delivery mechanism is automated and discretionary, but the underlying assets are private, periodically valued and structurally illiquid.

Investment universe

The platform currently spans private credit, private equity and private real estate, plus specialized alternatives such as art finance, legal finance and other specialty private-credit opportunities where currently offered. Investors can access individual private offerings, diversified private funds, third-party evergreen funds and — through Willow 360 — managed private-market portfolios. Short-term note availability is offering-specific rather than continuous.

Third-party evergreen partners currently include strategies from firms such as Carlyle, Goldman Sachs and StepStone. Evergreen vehicles are commonly structured as interval or tender-offer funds, which means periodic repurchase opportunities subject to limits — not daily redemption. A fund that offers quarterly repurchases of a fixed percentage of shares can be oversubscribed, and investors can be prorated.

The former Yieldstreet Alternative Income Fund is treated in this review as a legacy/transitioning product pending confirmation of its current status, and it should not be assumed to be an actively offered core Willow product.

Accounts

Willow supports individual taxable, trust and entity accounts, and retirement investing through Traditional, Roth, SEP and SIMPLE IRAs using Equity Trust Company as custodian where that arrangement is current. Willow 360's currently supported registration is the individual taxable account; retirement support for Willow 360 is not established in current canonical sources.

Custodial IRA fees are deliberately left as not established in current canonical sources. Self-directed IRA custodians revise fee schedules, and a stale figure from a prior year is worse than no figure — an investor comparing an alternatives IRA against a mainstream brokerage IRA should request the current schedule before funding.

Liquidity

Direct private offerings on Willow are highly illiquid, carry transfer restrictions and provide no guaranteed early exit. Third-party evergreen funds may offer periodic liquidity, but it is offering-specific and subject to limits. Willow 360 restricts liquidity in the first year, then permits a liquidation election whose timing depends on the underlying funds. Willow Wealth Markets operates an affiliated secondary market for certain qualifying real-estate private-fund interests where currently supported; that is a narrow facility, not a universal secondary market.

Nothing in that structure promises an investor can sell when they want to. The correct planning assumption is that capital committed to Willow is capital that will not be available on short notice.

Trading products Willow does not offer

Willow does not provide public stock trading, intraday brokerage trading, listed options, futures, forex, a direct crypto exchange or prediction markets. The presence of an affiliated broker-dealer does not turn the platform into a conventional online brokerage; the broker-dealer exists to place and, in narrow cases, transfer private securities.

Pre-IPO and private company exposure

Private-equity exposure is available through platform offerings and third-party private-equity funds. A direct pre-IPO share marketplace is not established in current canonical sources, and direct company share ownership is offering-specific. A private-equity fund position is exposure to a manager's portfolio, not a direct pre-IPO stake in a named company, and the two should not be conflated when an investor is trying to build a specific allocation.

Taxes

Tax reporting depends on structure. Direct private offerings and third-party funds can generate K-1s, 1099s or other structure-specific documents, and timing varies by issuer and administrator. Under the currently described Willow 360 structure the headline reporting is a single 1099-DIV, which is a genuine administrative simplification relative to holding several private funds directly. Willow does not provide personalized tax advice, and the practical tax consequences of private-market income depend on an investor's own situation.

Regulatory structure and protection

Willow Wealth Inc. is the parent platform. It directly owns Willow Asset Management LLC, an SEC-registered investment adviser (CRD 282487, SEC file 801-107574, formerly Yieldstreet Management LLC), and indirectly owns Willow Wealth Markets LLC, a registered broker-dealer, FINRA member and SIPC member (CRD 172295). Willow 360 brokerage services run through Atomic Brokerage LLC, a FINRA and SIPC member, with Pershing LLC for clearing and custody.

Four distinctions matter more than the entity names:

• Custody protection is not performance protection. SIPC membership addresses the failure of a brokerage firm holding customer assets. It does not restore the value of a private fund that loses money.
• Adviser registration is not an endorsement. SEC registration of Willow Asset Management means it is regulated as an adviser. It says nothing about whether any offering will perform.
• A broker-dealer does not create liquidity. Private-market securities remain transfer-restricted whether or not a registered broker-dealer is involved.
• Willow is not a bank. No investment on the platform is FDIC-insured, principal-guaranteed or protected against market loss.

Risks and material limitations

Private-market investing on Willow carries loss-of-principal risk, illiquidity and transfer restrictions, valuation uncertainty between periodic marks, manager and sponsor concentration risk, and structure risk where an offering's legal documents differ from the platform's general marketing. Willow 360 adds allocation risk: an investor delegates strategy selection to the adviser and cannot exit quickly if they disagree with it. Deal-level diversification requires meaningful capital — at $5,000 per direct offering, a genuinely diversified private allocation is a five- or six-figure commitment.

Two documentation limitations should be stated plainly. Current IRA custodial fees are not established in current canonical sources, and the current status of the Alternative Income Fund transition should be confirmed against the latest filing before it is used in any planning.

ROIStreet assessment

Willow Wealth is a materially different platform from the Yieldstreet a 2023 reader would recognize, and the legacy review was obsolete for that reason alone. The rebrand was not a shutdown or a transfer of customer accounts to a third party.

The platform fits an accredited investor who has already funded emergency savings and a liquid core portfolio, wants a deliberate private-markets allocation, and can accept multi-year lockups and periodic rather than continuous valuation. Willow 360 fits that same investor when they would rather delegate allocation across private credit, private equity and real estate than assemble deals themselves — and when they accept that roughly 1.425% in headline combined cost buys access and administration, not a guarantee.

It does not fit an investor who needs liquidity, who is not accredited, who wants public-market trading, or who is choosing between Willow 360 and a low-cost public-market portfolio on fee alone. Those are not the same product, and the fee difference is not the interesting part of that decision — the liquidity difference is.

The old Yieldstreet name should keep appearing in this review. Existing investors, existing comparisons and existing search behavior all still use it.

Who Willow fits, and who should look elsewhere

Reasonable fit

• An accredited investor with a funded emergency reserve and an existing liquid core portfolio who wants a carved-out alternatives sleeve.
• An investor who understands that private-credit and private-real-estate income is contractual at the borrower level but not guaranteed at the investor level.
• An investor with at least $25,000 earmarked for a delegated private-markets allocation who prefers a single managed portfolio and consolidated reporting over assembling individual deals.
• An investor who can leave capital committed for several years and treats periodic repurchase windows as a possibility rather than a plan.

Poor fit

• Anyone who is not accredited, since the direct offerings are closed to them regardless of interest or sophistication.
• Anyone shopping for emergency savings, a cash-management account or a liquid brokerage substitute.
• Anyone who intends to compare a 1.25% advisory fee directly against a public-market automated portfolio fee and stop the analysis there.
• Anyone who needs the ability to raise cash from the account on short notice for a known upcoming expense.
• Anyone whose entire investable balance would go into private-market positions.

A worked diversification example

Consider an investor with a $300,000 portfolio who decides that 10% — $30,000 — is the maximum they will commit to private markets. Two routes are available on the platform today.

Route one is direct offerings. At a typical $5,000 first-investment minimum, $30,000 buys roughly six positions. Six private deals is a real portfolio, but it is still concentrated: a single sponsor default or a single property that underperforms is roughly a sixth of the allocation and about 1.7% of total net worth. That is survivable, which is precisely the point of sizing the sleeve at 10% rather than 40%.

Route two is Willow 360, which meets the $25,000 minimum with room to spare and spreads the same capital across private credit, private equity, real estate and other private-market strategies inside one discretionary portfolio, at an approximate combined cost of about $427.50 per year on $30,000. The trade is control for breadth and administration: the investor no longer picks individual deals, and first-year liquidity is restricted.

Neither route is better in the abstract. The direct route suits an investor who wants to underwrite specific opportunities; the managed route suits an investor who wants the asset class without the deal-selection workload. What both routes share is the constraint that matters most — the money is committed.

Reading an evergreen fund's liquidity terms

Evergreen funds are the part of the platform most often misread. A fund that offers quarterly repurchases typically commits to repurchasing up to a stated percentage of outstanding shares in each window, at a price struck on a valuation date, subject to board discretion. Three consequences follow. Requests can be prorated when a window is oversubscribed, so a full exit may take several quarters. The price is a periodic valuation rather than a live market quote. And the board can suspend or reduce repurchases in stressed conditions — which is exactly when an investor is most likely to want out. Read the specific fund's repurchase language before treating any evergreen position as semi-liquid.

Sources

All material facts in this review are drawn from Willow Wealth first-party platform documentation, Willow Asset Management and Willow Wealth Markets regulatory filings, SEC IAPD and EDGAR records, and FINRA BrokerCheck. No third-party review sites were used as canonical factual sources. Facts that current primary sources do not establish are recorded as not established in current canonical sources rather than inferred.