BakerAvenue: Platform Profile

Overview

BakerAvenue is the consumer brand of SEC-registered adviser Baker Avenue Asset Management, LP.

Current regulatory identity:

• Investment adviser: Baker Avenue Asset Management, LP
• CRD: 132657
• SEC number: 801-63576

Its current Form CRS is unusually useful because it publishes both a negotiable minimum and a blended fee schedule.

• General minimum investment: $1,000,000
• Minimum negotiable: Yes
• Below 1m annual minimum fee: $9,500

The firm combines financial planning and investment advisory services and can use public securities, fixed income, hedged strategies, private equity, real estate and other alternatives depending on the client.

May fit better for

• high-net-worth households seeking planning and portfolio management together;
• clients comfortable with a blended AUM schedule;
• investors near or above the firm's $1 million general minimum;
• clients with concentrated-stock or tax-planning needs;
• eligible investors considering private equity, real estate or other alternatives;
• families seeking estate, retirement or tax coordination.

May fit less well for

• small portfolios where the $9,500 minimum fee creates a high effective percentage;
• investors seeking a low-cost algorithm-only robo;
• users who want one flat rate applied to all assets;
• investors who need daily liquidity across the entire portfolio;
• clients who assume the advisory fee includes independent-manager, fund and custody expenses.

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The $1 million minimum is negotiable

Current Form CRS:

• General minimum investment: $1,000,000
• Minimum negotiable: Yes

Below $1 million, the published annual minimum fee is $9,500

Current Form CRS:

• Below 1m annual minimum fee: $9,500

$500,000 accepted relationship where the minimum applies

$9,500 ÷ $500,000 = 1.90%

The calculation shows why an annual fee floor matters.

It does not state that BakerAvenue routinely accepts $500,000 clients or that every exception relationship pays exactly $9,500.

The current schedule is blended

BakerAvenue states that its annual AUM fee uses different rates for different portions of the portfolio.

• First 1m through 2 5m: 0.95%
• Next 2 5m through 5m: 0.90%
• Next 5m through 10m: 0.80%
• Next 15m through 25m: 0.70%
• Over 25m: varies
• Schedule blended: Yes

Preserve the firm's own band descriptions.

Planning and consulting can be separately priced

Current relationship summary says financial planning and consulting fees are negotiable and generally:

• Fixed planning range: $2,000-$10,000
• Hourly planning range: $225-$300/hour

Depending on the relationship, planning can be part of the broader wealth service or separately charged.

Alternatives are a material part of the investment menu

Current Form CRS disclosures show:

• hedged strategies;
• private equity;
• real estate;
• alternative investments.

Private investments can introduce product-level minimums, qualification requirements, lockups, valuation risk and separate fees.

Advisory fee does not include every other investment cost

Current CRS says the BakerAvenue fee does not include all brokerage commissions, transaction fees, third-party financial-institution charges, independent-manager fees, custodial fees or fund/ETF expenses.

Discretionary and non-discretionary management are both available

Current CRS:

• Discretionary management: Yes
• Non discretionary management: Yes

The signed agreement determines authority.

Assessment

BakerAvenue's disclosure makes the economics easier to evaluate than a generic “about 1%” wealth-management description.

Three numbers matter immediately:

$1 million negotiable minimum → $9,500 annual minimum below $1 million → blended percentages that decline by band.

The next layer is the cost stack. Private investments, independent managers, funds, custody and planning work can add costs beyond the headline AUM fee.