Evoke Advisors: Platform Profile

Overview

Evoke Advisors is the doing-business-as name of SEC-registered adviser Evoke Wealth, LLC.

Current identity:

• Investment adviser: Evoke Wealth, LLC
• Doing business as: Evoke Advisors
• CRD: 300856
• SEC number: 801-115290

The firm serves individuals, high- and ultra-high-net-worth households, family offices, trusts, estates, institutions, retirement plans and pooled vehicles.

May fit better for

• high-net-worth households seeking customized wealth management;
• family-office clients;
• clients wanting discretionary or non-discretionary advice;
• investors seeking public and private investment exposure;
• households needing estate, retirement, education or charitable planning;
• clients comfortable with negotiated pricing and multi-asset reporting.

May fit less well for

• investors seeking a simple public one-price subscription;
• users who rely on team-level ranking data as firmwide minimum policy;
• clients who want no private investments;
• investors seeking a fully autonomous algorithm-only robo;
• clients who want one universal custody provider;
• users who assume every unmanaged asset incurs an administrative fee.

Evoke Wealth, LLC is the legal adviser

Current identity:

• Investment adviser: Evoke Wealth, LLC
• Doing business as: Evoke Advisors
• CRD: 300856
• SEC number: 801-115290

Evoke has no firmwide minimum fee or asset requirement

Current brochure language:

This is a critical guard.

Team-level or adviser-ranking material can describe a much higher practical threshold for particular teams or new-business channels.

Current standard Form CRS fee range is 0.36% to 1.00%

Current relationship-summary framework states:

• Standard CRS fee range: 0.36%-1.00%
• Fees negotiable: Yes

The amount depends on:

• account value;
• complexity;
• relationship facts;
• negotiated terms.

The broader brochure can support a wider advisory range

Current/near-current brochure disclosure can describe a broader percentage range for applicable advisory arrangements:

• Broader brochure fee range: 0.075%-1.00%

Keep this separate from the standard Form CRS fee schedule.

Fixed-fee arrangements are possible

Current Form CRS states the advisory fee can be:

• an ongoing percentage of account value; or
• a mutually agreed fixed amount.

The client agreement controls.

Billing is quarterly, typically in advance

Current relationship summary:

• Billing frequency: quarterly
• Billing timing typical: in advance

Certain unmanaged assets can carry an administrative fee

Current Form CRS:

• Unmanaged asset admin fee range: 0.02%-0.25%
• Admin fee applies to all assets: No

The fee is for compiling and reporting on certain unmanaged assets.

Planning is generally integrated but can be separately contracted

Evoke's advisory services include:

• wealth management;
• investment management;
• portfolio management;
• financial planning;
• estate-planning consultation;
• retirement planning;
• education funding;
• charitable planning.

Separate planning or family-office agreements can also use negotiated flat or hourly pricing.

Evoke supports discretionary and non-discretionary accounts

Current Form CRS:

• Discretionary management: Yes
• Non discretionary management: Yes

The investment-management agreement determines the authority.

Private and non-marketable investments are part of the strategy set

Current brochure describes portfolios that can include:

• marketable investments;
• non-marketable investments;
• private funds;
• structured products;
• limited partnerships;
• options;
• other alternative structures.

The Alternative Investment Disclaimer is required.

Affiliated private funds create additional fee and conflict analysis

Evoke can recommend Private Funds managed through an affiliated structure involving Evoke GP, LLC.

Applicable offering documents control:

• fund management fees;
• performance compensation;
• operating expenses;
• withdrawal rights;
• minimum investments;
• qualification requirements;
• conflicts.

AI is not the basis of an algorithm-only service claim

Evoke's service model is adviser-led.

Assessment

Evoke's current review has one unusually important minimum guard.

The firmwide regulatory position is no minimum fee and no minimum asset requirement.

That should not be overwritten by a $10 million number attached to one team, ranking or new-business profile.

Pricing also requires two levels of context:

• 0.36%-1.00% standard Form CRS schedule;
• broader brochure arrangements that can extend lower for applicable relationships.

The unmanaged-asset reporting fee is another separate layer, not a universal surcharge.