Farther: Platform Profile

Overview

Farther is a technology-enabled SEC-registered wealth-management firm combining human financial advisers with a proprietary operating platform, multi-custodial infrastructure and investment solutions through Farther Asset Management and external partners.

Current regulatory identity:

• Investment adviser: Farther
• CRD: 302050
• SEC number: 801-116721
• Current ADV Part 2A: 2026

The two facts most likely to be mishandled are pricing and scale:

• Program fee: negotiable up to 2.00% AUM
• Public recruited assets: $23B
• Recruited assets equal regulatory AUM: No

May fit better for

• clients who want a human adviser with a technology-heavy client experience;
• investors seeking multi-custodial flexibility;
• clients interested in tax-aware tools such as asset location and direct indexing;
• households wanting alternative-investment access where suitable;
• clients comfortable with negotiated advisory pricing;
• investors who want a national adviser platform rather than a single local office model;
• complex households that value consolidated digital workflows.

May fit less well for

• investors who want a low published flat fee available to everyone;
• clients uncomfortable negotiating price;
• users who assume a technology-forward RIA is an automated-only robo;
• investors who want one custodian for every Farther relationship;
• clients who treat the $23 billion recruited-assets figure as current regulatory AUM;
• investors who want no affiliated investment-management resources.

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The current program fee can be negotiated up to 2.00% of AUM

Current 2026 brochure summary:

• Program fee: negotiable up to 2.00% of AUM

The fee depends on factors including:

• account complexity;
• assets in the program;
• independent or separately managed accounts;
• services provided;
• negotiation.

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Farther can also use hourly or flat annual fees

Current brochure summary:

• Hourly fee: negotiable up to $1,000/hour
• Flat annual fee possible: Yes

These are alternative compensation structures, not additive charges that every managed client pays.

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Do not import an old universal account minimum

Individual advisers, programs, managers, alternative products or service configurations can still have practical or product-level thresholds.

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$23 billion means recruited assets, not current regulatory AUM

Farther's current site defines recruited assets as assets committed to Farther, including:

• assets already under management; and
• assets expected from advisers joining in coming months.

Current public disclosures show:

• Public recruited assets: $23B
• Public recruited assets reference period: Q1 2026
• Recruited assets metric includes expected assets: Yes
• Recruited assets equal regulatory AUM: No

The site states the metric was updated May 20, 2026.

The current regulatory filing reports a lower regulatory AUM figure because it measures assets actually managed under the regulatory definition at its reporting date.

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Technology is part of the service model, not a performance guarantee

Farther's adviser platform disclosures show:

• multi-custodial onboarding;
• automated asset location;
• alternative-investment access;
• direct indexing;
• tax optimization;
• portfolio and planning technology.

Technology can improve workflow and implementation. It does not guarantee better returns or tax outcomes.

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Farther Asset Management creates an affiliated-investment layer

Farther Asset Management provides investment strategies and portfolio tools available through the broader platform.

Affiliation can create an economic incentive when proprietary strategies are recommended.

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Alternative investments can be available

Current adviser materials explicitly reference alternative investments and institutional-quality strategies.

Private funds or alternative strategies can have separate minimums, manager fees, incentive fees and liquidity restrictions.

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Farther is multi-custodial

Current Farther materials reference integrations or custody relationships including:

• Custodian:
• Pershing
• Apex
• Charles Schwab
• Fidelity

Some specialized pages refer to additional integrations beyond these four.

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Current growth financing is company-level, not a client investment return

Farther announced a $150 million Series D led by General Atlantic on May 21, 2026.

Assessment

Farther's review needs two strong guards.

First, "up to 2%" is a negotiated ceiling/reference, not a universal client price.

Second, $23 billion is the firm's recruited-assets metric, not a clean substitute for Form ADV regulatory AUM.

The firm's technology is relevant because it affects implementation, tax tooling, custody integrations and adviser workflow. It should not be written as if software replaces the human adviser or guarantees superior investment outcomes.