HB Wealth: Platform Profile

Overview

HB Wealth is a fee-only wealth-management firm whose current registered adviser is HB Wealth Management, LLC.

That legal identity matters because the business historically operated as Homrich & Berg.

The September 3, 2026 Form ADV Part 2A states that HB Wealth Management, LLC succeeded the Homrich & Berg, Inc. business.

Current regulatory identity:

• Investment adviser: HB Wealth Management, LLC
• CRD: 316731
• SEC number: 801-122595

Current public service levels:

• Family Guide: $1M-$2M investable assets
• Family CFO: $2M-$25M portfolio
• Family Office: $25M+ portfolio

Current minimum annual fee:

• Minimum annual fee: $12,500
• Minimum fee negotiable below: Yes

HB's service can combine:

• investment management;
• financial planning;
• tax planning;
• retirement planning;
• estate-planning coordination;
• insurance planning;
• charitable planning;
• private-market access;
• family-office services;
• institutional/OCIO services.

May fit better for

• households with approximately $1 million or more of investable assets;
• clients seeking fee-only advice;
• families wanting planning and portfolio management together;
• investors comfortable delegating investment implementation;
• clients interested in tax and estate coordination;
• eligible investors seeking private-market exposure;
• households with $25 million or more seeking family-office services.

May fit less well for

• small portfolios;
• investors seeking an inexpensive algorithm-only robo account;
• clients who want one flat public price for every service level;
• investors who assume the $12,500 minimum is an account-balance minimum;
• clients who need daily liquidity from all investments;
• users who want all private-fund expenses included in one advisory percentage.

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HB Wealth Management, LLC is the current adviser

Current September 2026 brochure:

• Current adviser: HB Wealth Management, LLC
• Legacy business: Homrich & Berg, Inc.
• Legacy business is current adviser: No

The current adviser was created as part of a restructuring and now operates the continuing business.

as the current HB Wealth adviser registration.

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The current public service ladder begins at $1 million

HB's current service-level page states:

• Family Guide: $1M-$2M investable assets
• Family CFO: $2M-$25M portfolio
• Family Office: $25M+ portfolio

These are public service-level references.

They should not be treated as an unwaivable legal account minimum.

The minimum annual fee is the stronger contractual economic guard.

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Minimum annual fee is generally $12,500

Current September 2026 Part 2A:

• Minimum annual fee: $12,500
• Minimum fee can be negotiated below: Yes

The brochure states that wealth-management pricing depends primarily on:

• scope, complexity and frequency of services;
• investment capital placed under management.

The fee minimum can cause the effective rate to exceed the standard tier percentages for a smaller accepted relationship.

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Current Financial Planning + Investment Management schedule has five tiers

Current September 2026 standard schedule:

• Financial Planning plus Investment Management:
• First 1m: 1.250%
• Next 4m: 1.000%
• Next 5m: 0.750%
• Next 20m: 0.625%
• Over 30m: 0.500%
• Schedule progressive: Yes
• Fees negotiable: Yes
• Legacy fee schedules possible: Yes

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Fee math at $5 million

First $1 million:

$1,000,000 × 1.25% = $12,500

Next $4 million:

$4,000,000 × 1.00% = $40,000

Illustrative annual total:

$52,500

Average:

1.05%

This is an illustration of the standard schedule.

A negotiated or legacy agreement can differ.

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Investment Management-only pricing is separate

Current standard schedule:

• Investment Management only:
• First 1m: 1.250%
• Next 1m: 1.000%
• Next 3m: 0.750%
• Next 5m: 0.625%
• Over 10m: 0.500%

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Private-fund assets can remain in HB's advisory fee base

Current Part 2A states that assets invested in private funds can be included in assets under management for purposes of calculating HB's advisory fee.

HB also states its Investment Management Services fee includes the fee HB itself charges for investments in affiliated and unaffiliated private investment funds.

That does not mean underlying private funds have no expenses.

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Private-market access is substantive

Current HB materials describe:

• private equity;
• private debt;
• real estate;
• natural resources;
• hedge funds;
• direct private investments;
• internally managed access vehicles.

Eligibility can depend on:

• accredited-investor status;
• qualified-client status;
• qualified-purchaser status.

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HB advises affiliated investment vehicles

Current brochure identifies:

• HB Funds;
• Peachtree Alternative Strategies;
• HB Credit Opportunity Fund;
• other affiliated investment relationships.

HB's public private-market page states it does not charge investors an additional management or performance fee for its internally managed access vehicles.

Preserve that statement narrowly.

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Primary custodians include Schwab, Fidelity and Pershing

Current September 2026 brochure:

• Custodian:
• Charles Schwab & Co., Inc.
• Fidelity Investments
• BNY Mellon / Pershing
• HB physically custodies ordinary brokerage assets: No

The custodian holds the brokerage account while HB receives authority to effect transactions under the advisory agreement.

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Custodian support can create conflicts

Institutional custodians can provide:

• trading infrastructure;
• research;
• technology;
• practice support;
• referral arrangements.

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Current scale should remain dated

Current public site:

• Public assets: $32B+
• Public assets as of: 2026-06-30
• Employee: 340+
• Office: 12
• States served: 48

The September brochure reports regulatory AUM using a different date.

Assessment

HB Wealth's current pricing is unusually useful for a large adviser because the firm publishes both service levels and tiered schedules.

The most important current-state correction is legal identity.

The review should be about HB Wealth Management, LLC, not the old Homrich Berg registration.

The second guard is the current five-tier planning-plus-investment schedule.

Older material that ends the schedule at $10 million misses the current 0.625% $10M-$30M tier.