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LNW: Platform Profile

Platform profileUpdated 2026-09-07

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Overview

LNW is the primary business name of SEC-registered adviser Laird Norton Wetherby Wealth Management, LLC.

Current regulatory identity:

  • Investment adviser: Laird Norton Wetherby Wealth Management, LLC
  • Primary business name: LNW
  • CRD: 107341
  • SEC number: 801-36445
  • Current Form CRS year: 2026

LNW serves primarily high-net-worth and ultra-high-net-worth households.

Current Form CRS identifies:

  • General account minimum: $3,000,000
  • Minimum discretionary or waivable: Yes

The firm can use either an annual retainer or an AUM-based fee.

For applicable AUM pricing:

  • Typical starting AUM fee: 0.90%

with fees generally declining as managed assets increase.

May fit better for

  • high-net-worth households with at least several million dollars of investable assets;
  • families seeking integrated wealth planning and investment management;
  • clients needing trust and estate coordination;
  • households considering alternative investments;
  • clients seeking discretionary or non-discretionary portfolio management;
  • families needing multigenerational planning and family-office capabilities.

May fit less well for

  • small portfolios;
  • investors seeking a low-cost automated-only ETF portfolio;
  • self-directed traders;
  • clients who want no custody-related economic conflicts;
  • investors who need daily liquidity from all investments;
  • users who interpret the $3 million minimum as completely unwaivable.

Laird Norton Wetherby Wealth Management, LLC is the adviser

Store the legal identity separately from the shorter brand.

  • Investment adviser: Laird Norton Wetherby Wealth Management, LLC
  • Primary business name: LNW
  • CRD: 107341
  • SEC number: 801-36445

The general account minimum is $3 million, subject to discretion

Current Form CRS:

  • General account minimum: $3,000,000
  • Minimum discretionary or waivable: Yes

LNW says it has discretion over who it considers a qualified client for the relationship.

Fees can use a retainer or an AUM percentage

Current Form CRS:

  • Fee methods:
  • annual retainer
  • percentage of assets under management
  • Fees negotiable: Yes

For percentage pricing, fees:

  • Typical starting AUM fee: 0.90%
  • Fee generally declines as assets increase: Yes

The 0.90% figure is a starting reference, not a universal actual rate.

Investment-management fees are charged quarterly in advance

Current Form CRS:

  • Billing frequency: quarterly
  • Billing timing: in advance

Retainer arrangements can have their own written economics.

The client agreement controls.

LNW can use discretionary or non-discretionary authority

Current Form CRS:

  • Discretionary management: Yes
  • Non discretionary management: Yes

Funds and outside managers add separate costs

Current Form CRS states clients can pay fees and expenses charged by:

  • mutual funds;
  • ETFs;
  • private funds;
  • outside investment managers;
  • custodians;
  • brokers.

The LNW advisory fee is not a complete measure of total investment cost.

LNW says it does not receive compensation from funds or third-party managers

Current Form CRS:

  • Compensation from funds or third party managers: No

This is useful when analyzing product-selection conflicts.

It does not mean:

  • the funds are free;
  • there are no fund-level expenses;
  • there are no custody conflicts;
  • alternative investments have no incentive fees.

Alternatives are a significant part of the current offering

Current LNW materials discuss:

  • hedge funds;
  • private debt;
  • real assets;
  • private equity;
  • venture capital;
  • growth investments;
  • buyouts;
  • secondaries.

LNW itself warns about issues including:

  • higher fees;
  • lower transparency;
  • potentially higher taxes;
  • limited liquidity.

The Alternative Investment Disclaimer is required.

Schwab is a recommended custodian, not the adviser

Current Form CRS says LNW recommends Schwab for applicable custody.

The same disclosure identifies a conflict because Schwab provides complimentary software and other services to LNW.

Trust-company affiliates remain separate

LNW's broader organization includes trust-company affiliates that can provide trust-related services.

Staff compensation is not commission-based product sales

Current Form CRS states staff are compensated through salary and discretionary bonus and do not receive sales commissions or incentives for selling specific investments.

This does not eliminate every economic conflict.

It narrows one category.

Assessment

LNW's current pricing is best understood as a high-net-worth advisory relationship with flexible economics rather than one universal percentage.

The key facts are:

  • $3 million general account minimum;
  • discretion to accept relationships outside the usual threshold;
  • annual retainer or AUM pricing;
  • typical AUM pricing starting around 0.90%;
  • rates generally declining with larger relationships;
  • separate fund and outside-manager costs;
  • meaningful private-market capability;
  • a disclosed Schwab custody-services conflict.

The $3 million figure matters.

Its discretionary nature matters just as much.

General information

Legal entityLaird Norton Wetherby Wealth Management, LLC

Offering structure and liquidity

StructureSEC-registered wealth-management relationship using discretionary or non-discretionary accounts, third-party custody and public-market investments alongside hedge funds, private debt, real assets, private equity, venture capital, growth, buyout and secondary investments for eligible clients.

Sources

  1. lnwadvisors.com
  2. lnwadvisors.com — Regulatory disclosures
  3. lnwadvisors.com — Alternative investments
  4. lnwadvisors.com — Faqs
  5. lnwadvisors.com — San francisco wealth management
  6. lnwadvisors.com — We are laird norton wetherby
  7. adviserinfo.sec.gov — 107341
  8. reports.adviserinfo.sec.gov — Crs 107341
  9. reports.adviserinfo.sec.gov — 107341
  10. smartasset.com — Wetherby asset management review
  11. LNW — Form ADV Part 2A