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Ritholtz Wealth Management: Platform Profile

Platform profileUpdated 2026-09-07

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Overview

Ritholtz Wealth Management is an SEC-registered investment adviser offering several distinct advice and portfolio-management lanes rather than one universal account.

Current legal identity:

  • Investment adviser: Ritholtz Wealth Management, LLC
  • CRD: 168652
  • SEC number: 801-78479
  • Current Form CRS date: 2026-05

The current relationship summary identifies three regulatory service names:

  • Comprehensive Portfolio Management;
  • Good Advice;
  • Liftoff.

The public site adds a service ladder based on household complexity and asset level:

  • Good Advice public fit: $0-$1M
  • Flagship public fit: $1M-$7M
  • Preserve public fit: $7M-$25M
  • Multi Family Office public fit: $25M+

The most important minimum rule is:

The May 2026 Form CRS explicitly says the firm does not impose requirements for opening and maintaining accounts or otherwise engaging the firm.

May fit better for

  • households seeking ongoing portfolio management plus planning;
  • investors wanting human advice with technology-enabled service;
  • clients who fit Good Advice, Flagship, Preserve or multi-family-office service models;
  • investors comfortable with AUM or flat-fee advisory arrangements depending on program;
  • households that want tax, insurance or estate coordination through available service relationships;
  • eligible investors considering alternative or specialized investments.

May fit less well for

  • investors seeking one simple platform-wide fee;
  • active self-directed traders who do not want delegated portfolio management;
  • users who assume a public service-band starting point is a legal account minimum;
  • clients who want no affiliated-product or revenue-sharing conflicts;
  • investors who want all product and custodian costs included in one advisory percentage;
  • clients who require daily liquidity from every investment.

There is no current universal account-opening minimum

Current Form CRS:

  • Requirements for opening and maintaining accounts: No

This controls over a simplistic reading of the website's service bands.

Good Advice's public $0-$1M band and Flagship's $1M-$7M band describe service positioning.

They do not establish a universal contractual minimum for the firm.

The standard Comprehensive Portfolio Management schedule has seven tiers

Current SEC-ADV-derived fee data:

  • Up to 2m: 1.25%
  • 2m to 3m: 1.00%
  • 3m to 5m: 0.85%
  • 5m to 10m: 0.75%
  • 10m to 20m: 0.65%
  • 20m to 50m: 0.45%
  • Over 50m: 0.35%
  • Schedule marginal: Yes

The current source identifies the schedule as marginal.

Program-level maximums remain separate

Current Form CRS:

  • Standard schedule max: 1.25%
  • Teacher non ERISA max: 0.40%
  • Good Advice max: 0.75%
  • Liftoff max: 0.50%

The Liftoff maximum is split between Ritholtz and Betterment.

These are distinct program economics.

Comprehensive Portfolio Management can use AUM or flat pricing

Current disclosure allows:

  • Comprehensive Portfolio Management fee methods:
  • percentage of assets under management
  • ongoing flat fee

The selected arrangement belongs in the client's advisory agreement.

For clients on the standard percentage schedule, current regulatory-derived disclosure states fees are billed quarterly in advance based on the prior quarter-end account value.

Planning is included in two core service lanes

Current Form CRS:

  • Financial planning in Comprehensive: Yes
  • Financial planning in Good Advice: Yes
  • Separate additional fee for those planning services: No
  • College Financial Planning separate: Yes

College Financial Planning is a separate flat-fee service and does not include portfolio monitoring under that engagement.

Product and custody costs remain additional

Current Form CRS states applicable clients can also face:

  • custodian transaction charges;
  • account-maintenance charges;
  • mutual-fund expenses;
  • index-fund expenses;
  • ETF expenses;
  • crypto-index portfolio expenses;
  • variable-annuity expenses or surrender charges;
  • independent-money-manager fees.

Revenue sharing and Goaltender create investment conflicts

Current Form CRS identifies economic incentives involving:

  • EquityZen revenue sharing conflict: Yes
  • Compound Capital revenue sharing conflict: Yes
  • Goaltender subadviser or sponsor fee conflict: Yes
  • Goaltender advisory fee on client holding: Yes

Ritholtz earns compensation connected with the Goaltender ETF and can also assess an advisory fee on the ETF inside client accounts.

That creates a layered-fee/conflict question.

It does not establish that every client owns the ETF.

Altruist creates a custody-recommendation conflict

Current Form CRS states certain Ritholtz financial professionals provide consulting services to and invest in Altruist.

Assessment

Ritholtz should not be summarized as a simple "$1 million minimum, 1.25% adviser."

The current record is more precise:

  • no firmwide account-opening requirement in Form CRS;
  • public service bands that begin at different asset levels;
  • a seven-tier Comprehensive Portfolio Management schedule;
  • separate lower maximums for Good Advice, Liftoff and certain teacher accounts;
  • flat-fee pricing as an alternative in Comprehensive Portfolio Management;
  • product and custody conflicts that need their own disclosure.

That structure is materially more useful than a single synthesized fee/minimum line.

General information

Legal entityRitholtz Wealth Management, LLC

Offering structure and liquidity

StructureSEC-registered wealth-management platform using multiple service lanes, discretionary portfolio management, financial planning, public-market portfolios and selected alternative investments, with third-party brokerage/custody and separate product or referral relationships.

Sources

  1. ritholtzwealth.com
  2. ritholtzwealth.com — Work with us
  3. ritholtzwealth.com — Good advice
  4. ritholtzwealth.com — Disclosures
  5. ritholtzwealth.com — Legal
  6. ritholtzwealth.com — Milestone rewards
  7. adviserinfo.sec.gov — 168652
  8. reports.adviserinfo.sec.gov — Crs 168652
  9. reports.adviserinfo.sec.gov — 168652
  10. advisorfacts.com — Ritholtz wealth management
  11. ritholtzwealth.com — Contact