Fidelity vs E*TRADE
Fidelity and E*TRADE both provide $0 online stock and ETF trading, retirement accounts, mutual funds, fixed income, automated investing and direct crypto. The useful differences appear in funds, specialty accounts, futures and active options tooling.
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Fidelity
An objective review of Fidelity, including investment access, account structure, fees, tools, liquidity, protections and potential considerations.
Designed for
Investors who want a broad full-service brokerage with taxable, retirement, cash-management and planning capabilities.
Read the full Fidelity reviewE*TRADE
E*TRADE from Morgan Stanley is a broad self-directed brokerage combining mainstream stocks, ETFs, options, mutual funds, fixed income, futures, direct crypto, retirement accounts, automated investing through Core Portfolios and the Power E*TRADE active-trading platform.
Designed for
E*TRADE combines broad investing, Power E*TRADE tools, options, futures, crypto and retirement accounts under Morgan Stanley.
Read the full E*TRADE reviewFidelity and E*TRADE compete closely on the features most investors use every day.
Both provide:
* $0 online stock and ETF trading * retirement accounts * options * mutual funds * fixed income * automated investing * direct crypto * advanced trading tools
The useful differences appear when the account becomes more specialized.
Fidelity has a particularly strong case for mutual funds, HSAs, fractional investing, direct crypto inside retirement accounts and investors who want a large long-term investing ecosystem.
E*TRADE has a particularly strong case for active options trading through Power E*TRADE, listed futures and customers who value its connection to Morgan Stanley.
Fidelity vs E*TRADE at a glance
| Feature | Fidelity | E*TRADE |
|---|---|---|
| U.S. stocks/ETFs | $0 | $0 |
| Standard options | $0 + $0.65/contract | $0 + $0.65/contract ($0.50 for active traders) |
| Advanced platform | Fidelity Trader+ | Power E*TRADE |
| Mutual funds | Extensive, including Fidelity ZERO funds | Extensive |
| Fractional shares | Eligible U.S. stocks and ETFs from $1 | Eligible listed stocks and ETFs from $5 |
| Fixed income | Treasuries, corporate and municipal bonds, agency securities, CDs | Bonds, Treasury securities, brokered CDs |
| Direct crypto | Yes, Fidelity Digital Assets, 1% | Yes, Zero Hash, 0.50% |
| Crypto IRA | Yes | Not established in the current E*TRADE review |
| Futures | No | Yes |
| Robo-advisor | Fidelity Go | Core Portfolios |
| Robo minimum | $10 to begin investing | $500 |
| Retail HSA | Yes | Not established in the current E*TRADE review |
| Ownership | Privately held, FMR LLC | Morgan Stanley |
| Outgoing transfer | $0 | $75 full outgoing account transfer |
Basic stock and ETF trading is close
Both Fidelity and E*TRADE provide $0 online commissions for eligible U.S.-listed stocks and ETFs.
For an investor buying mainstream stocks and ETFs during ordinary market sessions, that does not create much separation.
The decision becomes more interesting when comparing:
* funds * options tools * futures * crypto * managed investing * specialty accounts
Commission-free stock trading is now table stakes rather than a meaningful differentiator between these two.
Fidelity has an unusually deep long-term investing ecosystem
Fidelity combines brokerage accounts with a large range of:
* retirement accounts * mutual funds * fixed income * HSAs * cash-management products * managed portfolios * direct crypto
A household can use Fidelity for both routine investing and specialized tax-advantaged accounts without needing many outside providers.
That breadth is especially relevant for long-term investors.
E*TRADE brings Morgan Stanley into the equation
E*TRADE now operates as part of Morgan Stanley, with securities brokerage provided by Morgan Stanley Smith Barney LLC.
That does not change the economics of an ordinary ETF trade by itself.
It does change the broader institutional context.
Customers can view E*TRADE as the self-directed digital brokerage within a much larger Morgan Stanley financial-services organization.
That may matter to investors who expect their needs to expand beyond basic self-directed trading.
Fidelity has the stronger proprietary mutual-fund story
Fidelity''s fund ecosystem includes:
* Fidelity index funds * actively managed Fidelity funds * third-party mutual funds * Fidelity ZERO funds
The ZERO lineup carries no stated expense ratio.
E*TRADE also provides a broad mutual-fund marketplace, with $0 online mutual fund trade commissions under its current standard pricing where covered; fund-level loads or expenses may still apply.
The distinction is that Fidelity itself is one of the world''s largest fund manufacturers.
For an investor already using Fidelity mutual funds, keeping the brokerage account there can simplify the relationship.
Fractional investing favors Fidelity if broad on-demand access matters
Fidelity lets investors buy eligible U.S. stocks and ETFs fractionally from $1, with precision up to 0.001 share subject to eligibility.
This supports precise dollar-based allocations.
E*TRADE also supports fractional shares in eligible listed stocks and ETFs, with a $5 minimum fractional purchase and quantities to three decimal places.
If the investor''s plan depends heavily on buying small arbitrary dollar amounts of individual stocks and ETFs, Fidelity currently has the lower documented entry point.
Power E*TRADE is a meaningful active-trading advantage
E*TRADE''s advanced platform is **Power E*TRADE**, available as web, app and the Power E*TRADE Pro desktop platform.
It is particularly relevant for options traders.
The platform provides tools for:
* options chains * risk analysis * charting * strategy evaluation * active order workflows
Fidelity''s current Trader+ family — desktop, web and mobile, with Active Trader Pro Classic still available as the legacy platform — has substantially modernized Fidelity''s own active-trading experience.
But E*TRADE''s identity remains more directly connected to Power E*TRADE for sophisticated options workflows.
That is a fit distinction, not an overall ranking.
Options pricing alone may not decide the account
Fidelity''s standard options price is $0 base commission plus $0.65 per contract.
E*TRADE''s standard rate is also $0 base plus $0.65 per contract, falling to $0.50 per contract for customers meeting its active-trader threshold of 30 or more stock, ETF or options trades per quarter. E*TRADE also applies no contract fee to buy to close qualifying short equity options priced at $0.10 or less; Fidelity waives the fee on qualifying online buy-to-close orders priced at $0.65 or less.
For an occasional options trader, a small contract-fee difference may matter less than:
* platform workflow * strategy tools * charting * mobile execution * risk analysis
More active traders should compare both fee structure and platform functionality. Regulatory and exchange fees can apply at both brokers.
Futures create a much clearer distinction
Fidelity does not currently provide listed futures trading.
E*TRADE does, through E*TRADE Futures LLC on Power E*TRADE, at $1.50 per contract, per side for standard futures and $2.50 per contract, per side for crypto futures where applicable. Exchange and NFA fees are additional. Futures options are supported.
That immediately makes E*TRADE the relevant platform between these two for investors who require listed futures.
Both platforms now offer direct crypto
Fidelity provides direct crypto through Fidelity Digital Assets, National Association.
Its current canonical review records:
* Bitcoin (BTC) * Ethereum (ETH) * Fidelity Digital Dollar (FIDD) * Litecoin (LTC) * Solana (SOL)
The current Fidelity trading fee is 1% on buy and sell transactions.
E*TRADE provides direct crypto through Zero Hash LLC at a current 0.50% of notional trade value, supporting Bitcoin, Ethereum and Solana, with a $10 minimum and $500,000 maximum trade and 24/7 trading through a separate non-brokerage Zero Hash account linked to an eligible E*TRADE brokerage account.
That gives E*TRADE the lower stated direct trading fee.
Fidelity currently provides the broader recorded direct asset lineup.
Fidelity has the stronger crypto-retirement integration
Fidelity''s canonical review supports direct crypto IRAs.
That includes:
* Traditional * Roth * Rollover
The current E*TRADE review does not establish direct crypto inside an IRA.
For an investor who wants direct digital assets in a retirement account, Fidelity therefore has a meaningful structural advantage.
Direct crypto has different protections from securities
At both platforms, cryptocurrency should be separated from ordinary SIPC-member securities brokerage.
Fidelity''s direct crypto is provided through Fidelity Digital Assets, National Association — not Fidelity Brokerage Services LLC or National Financial Services LLC.
E*TRADE uses its current Zero Hash structure.
At both, the canonical reviews record that direct crypto is neither SIPC-protected nor FDIC-insured. Do not assume that:
* SIPC protects crypto market losses * FDIC insures cryptocurrency * the securities broker-dealer itself necessarily holds the direct digital asset
The legal entity matters.
Fidelity Go and Core Portfolios use different pricing models
Fidelity Go can be opened with $0 and begins investing once the account reaches $10.
The advisory fee is $0 below $25,000. At $25,000 and above, Fidelity currently charges 0.35% annually, and adds coaching access plus tax-loss harvesting for eligible taxable accounts.
E*TRADE Core Portfolios currently requires $500 and charges 0.30% annually, using ETF portfolios with automatic rebalancing, tax-loss harvesting and a socially responsible option. Underlying fund expenses are separate.
That means the lower-cost service depends on account size.
$10,000 example
Fidelity Go advisory fee: $0 annually under current pricing.
E*TRADE Core Portfolios at 0.30%: approximately $30 annually.
$100,000 example
Fidelity Go at 0.35%: approximately $350 annually.
E*TRADE Core Portfolios at 0.30%: approximately $300 annually.
These examples exclude underlying investment expenses and other costs.
The crossover illustrates why one fee headline does not answer the question for every account.
Fidelity''s HSA is a meaningful specialty-account advantage
Fidelity offers a direct retail Health Savings Account.
Current standard terms include:
* $0 account fee * $0 minimum * self-directed investing
An investor can hold eligible investments rather than leaving the entire HSA in cash. Employer-sponsored HSA arrangements can have different administrative terms.
The current E*TRADE review does not establish an equivalent direct retail HSA product.
That makes Fidelity the clearer choice between these two for invested HSA assets.
Both platforms are capable fixed-income brokers
Fidelity provides substantial access to:
* Treasuries * corporate bonds * municipal bonds * agency securities * brokered CDs
Its current schedule includes $1 per bond or CD on secondary bonds and CDs and $0 online Treasury auction transactions.
E*TRADE provides bonds, Treasury securities and brokered CDs, with $1 per bond online secondary bond pricing subject to a $10 minimum and $250 maximum transaction fee.
Fees vary by instrument.
Avoid reducing fixed-income comparisons to one generic commission number because:
* new issues * secondary bonds * Treasury transactions * CDs
can use different economics.
Account portability should be part of the cost analysis
Fidelity currently charges $0 for a standard transfer of assets.
E*TRADE currently charges $75 for a full outgoing account transfer.
Exit fees matter even though they are not paid when opening the account.
An investor consolidating accounts later may care more about that charge than someone who never moves assets.
Which is better for a long-term investor?
Fidelity may be the more natural fit for someone prioritizing:
* Fidelity mutual funds * HSAs * fractional investing * retirement accounts * direct crypto IRAs * Fidelity Go for a smaller account
E*TRADE may be the stronger fit when the investor also values:
* Power E*TRADE * futures access * Morgan Stanley integration
Both remain credible primary brokerages for conventional long-term investing.
Which is better for an options trader?
E*TRADE has the more distinctive platform argument because of Power E*TRADE.
Fidelity''s Trader+ platform family is increasingly capable.
The more active the options workflow becomes, the more important it is to compare:
* chains * multi-leg tools * probability analysis * charting * mobile workflow * total contract cost
rather than relying only on the base commission.
Which is better for futures?
E*TRADE.
That follows from product availability.
E*TRADE offers futures. Fidelity currently does not.
This is a narrow product judgment, not an overall platform ranking.
Which is better for direct crypto?
It depends on the priority.
E*TRADE currently has the lower stated direct trading fee in the canonical reviews: 0.50% versus Fidelity''s 1%.
Fidelity currently has:
* a broader recorded asset lineup * direct crypto IRAs
An investor focused on transaction cost may prefer E*TRADE''s current economics.
An investor focused on crypto retirement integration may prefer Fidelity.
Which is better for automated investing?
At smaller balances, Fidelity Go''s pricing is particularly compelling. At $10,000 its current advisory fee is $0.
At larger balances, E*TRADE Core Portfolios'' 0.30% rate becomes lower than Fidelity Go''s 0.35%.
The better fit therefore changes with:
* account size * need for coaching * tax features * investment methodology * broader account relationship
Fidelity or E*TRADE: the practical distinction
A single ranking would not be useful because the platforms separate along specific capabilities.
Fidelity may fit better when the priority is:
* mutual funds * HSAs * broad fractional-share investing * crypto IRAs * smaller Fidelity Go accounts * low-friction account portability
**E*TRADE may fit better when the priority is:**
* Power E*TRADE * active options workflows * listed futures * Morgan Stanley integration * lower current direct-crypto trading fee
For ordinary stocks, ETFs, retirement accounts and fixed income, the overlap is substantial.
Choose based on the product that will actually change how the account is used.
Ready to look at Fidelity yourself?
Review the current fee schedule and offering documents directly before committing capital.
Visit FidelityNon-affiliate link. Educational content only — not investment advice.
Ready to look at E*TRADE yourself?
Review the current fee schedule and offering documents directly before committing capital.
Visit E*TRADENon-affiliate link. Educational content only — not investment advice.
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