Alternative Investment Platforms Compared

Last reviewed:: September 10, 2026
Next review:: October 10, 2026
Reviewed by:: ROIStreet Publisher

Alternative-investment platforms are not one product category. One platform may sell private-credit securities, another startup shares, another art interests, and another allocated physical metals.

ROIStreet compares the structure behind those labels: who can invest, what the minimum actually applies to, how fees stack, whether future funding can be required, what liquidity exists and how the investor’s ownership or custody works. The page does not rank expected returns or name a universal best investment.

Educational comparison of published platform features. Not investment, tax, or legal advice. Not an offer or recommendation to open any account or buy any security. Some links are affiliate links. See disclosure.

How this comparison works

Minimums and headline fees are easy to compare. The more consequential differences are usually legal structure, liquidity, fee layers, capital commitments and whether the investor owns a security, fund interest or physical asset.

This rubric measures published structure, access, costs, funding mechanics and liquidity—not expected return and not the “best investment.”

Evaluation dimensions and their weights
Dimension	Weight	What it covers
Investor eligibility and access	15%	Separates broadly accessible products from accredited-only, qualified-purchaser, advisor-mediated or offering-specific access. Broader eligibility is not treated as evidence of a better investment.
Minimum investment	10%	Uses the documented minimum for the relevant current product or offering and keeps product-specific minimums qualified. A low starting amount changes access, not the underlying risk.
Alternative-asset and vehicle breadth	15%	Looks at the range of alternative exposures and structures available through the platform, including private credit, private equity, real estate, startups, art, physical assets and private funds.
Fee-stack transparency	20%	Looks beyond a headline fee to advisory, management, transaction, sourcing, custody, storage, fund expenses, carried interest, incentive allocations and other material cost layers.
Liquidity, lockups and gates	20%	Examines holding periods, transfer restrictions, repurchase or redemption programs, secondary markets and other exit mechanics. No private-market exit feature is treated as guaranteed liquidity.
Funding and capital-call mechanics	10%	Distinguishes fully funded purchases from commitments that can require future capital, optional recurring contributions or product-specific funding schedules.
Reporting, valuation and disclosure quality	10%	Reviews how clearly investors can understand account reporting, valuation frequency, offering documents, legal structure, material fees and regulatory or custody roles.

Platform comparison

Listed alphabetically. The order of this table is not a ranking.

Published fees, minimums and product availability by platform, listed alphabetically
Platform	Investor eligibility	Minimum investment	Current new-investment availability	Alternative asset class / exposure	Investment or ownership structure	Self-directed vs. managed investment model	Base platform / management / advisory fee	Additional fee layers / incentive / carry / transaction costs	Typical holding period or contractual term	Liquidity / redemption / secondary-market treatment	Capital-call or additional-funding mechanics	IRA / SDIRA availability	Reporting / valuation treatment	Regulatory / custody / intermediary structure	Last fact checked
FranShares	Offering-specific — FranShares supports both accredited and non-accredited opportunities. Accreditation and jurisdiction requirements are set by each offering, and international participation can also vary by offering.	Offering-specific. FranShares publishes a low-end investment reference of $500, but no universal minimum applies across every private franchise opportunity.	Open — FranShares currently lists franchise investment opportunities as available now; individual offerings open, fill and close on their own schedules.	Private franchise businesses — offerings can provide exposure to diversified franchise portfolios, grouped franchise locations, or individual franchise-related private investments.	Private franchise-investment platform using offering-specific private securities in entities that can acquire franchises, own franchise-operating businesses or receive franchise cash flow. The investor holds a passive security interest and is not automatically the franchisee or direct operator of the underlying business.	Self-directed — investors choose the specific FranShares offering they want to fund. FranShares states that it does not act as an investment adviser or make investment recommendations.	FranShares currently says it generally charges a $500 one-time acquisition fee plus a $100 annual fee on each investment; the individual offering documents control.	Offering-specific costs may sit inside the issuer or investment vehicle in addition to FranShares’ stated acquisition and annual fees. FranShares also discloses that it can receive a cash marketing fee from the issuer; any secondary-trading costs depend on the applicable broker and transaction.	Offering-specific and generally multi-year. Current FranShares opportunities reviewed September 10, 2026 show target holds ranging from roughly 3 to 9 years, while the platform’s terms describe private placements as illiquid and subject to holding-period requirements.	Private-market liquidity. Secondary-trading opportunities may be available for some investments, but FranShares does not provide one universal current secondary market or guaranteed on-demand exit across all offerings.	No recurring platform-wide capital-call program is documented. Investors fund a selected offering by ACH or wire; FranShares says each offering has a hard cap and, once filled, investors cannot directly add to that same offering.	Supported — FranShares says investors can use a self-directed IRA, subject to the applicable offering and custodian requirements.	Offering-level reporting — investors consent to electronic delivery of reports, communications and tax documents such as Forms 1099 and K-1. FranShares does not publish one platform-wide daily NAV or valuation method for all franchise investments.	FranShares, Inc. states that it is not itself registered as a broker-dealer or investment adviser. Its offerings can use different securities exemptions and third-party broker-dealers; where secondary trading is available, transactions are executed by the applicable broker-dealer rather than by FranShares.	2026-09-10
Fundrise	Broad retail access for core funds — most Fundrise funds do not require accredited-investor status; Regulation D offerings are limited to accredited investors. Individual eligibility also requires applicable U.S. residency and tax-identification requirements.	$10 minimum initial investment on the taxable platform; $1,000 minimum for an IRA	Open — Fundrise currently lists the Flagship Real Estate Fund and Income Real Estate Fund as open for investment; other Fundrise funds can be closed or available only in limited windows.	Alternative assets across real estate, private credit and venture/private-technology strategies. Current availability differs by vehicle: the Flagship Real Estate Fund and Income Real Estate Fund are open, while the legacy Innovation Fund is shown as closed on Fundrise’s offerings page.	Private alternative-investment platform in which investors acquire shares of one or more Fundrise-managed funds rather than direct deeded ownership of the underlying real estate. The funds can hold diversified private real-estate assets and other permitted alternative investments, with the applicable fund wrapper and offering documents defining investor rights.	Pooled funds — retail real-estate exposure is through Fundrise-managed funds. Investors can use an investment plan or directly choose an available fund, but they do not select individual properties for direct investment.	Annual: 0.15%; Equivalent per 1000: $1.50/year	Fundrise’s real-estate funds carry a 0.85% annual management fee in addition to the 0.15% annual advisory fee; offering documents may disclose additional situational fund-level expenses. Separate private funds can use different fee and incentive structures.	Multi-year; private real-estate and private-credit funds are designed for long holding periods	Long-term orientation with no guaranteed liquidity; Flagship and Income funds run quarterly repurchase offers subject to limits; legacy eREIT liquidation requests are typically reviewed quarterly with an approximately 1% penalty under five years	No required capital calls for standard Fundrise retail fund purchases — after the initial investment, no additional investment is required. Investors may choose to add money manually or through recurring investments; separate private vehicles can have their own governing terms.	Roth and Traditional IRAs are supported through Fundrise’s directed custodian, Inspira Financial; the IRA minimum is $1,000 and Inspira charges a $125 annual custody fee, subject to Fundrise’s qualifying fee-waiver program. SEP and SIMPLE IRA requests are handled through support.	Fundrise provides monthly account statements and account-level reporting for balances, holdings and performance, along with subscription and tax documents. Valuation and tax treatment remain product-specific rather than one universal methodology for every Fundrise vehicle.	Fundrise Advisors, LLC is an SEC-registered investment adviser. The Flagship Real Estate Fund and Income Real Estate Fund are registered investment companies under the Investment Company Act of 1940; Fundrise also sponsors Regulation A and Regulation D funds with different offering structures.	2026-09-10
Goldmoney	Goldmoney offers Individual, Corporate and Trust Holdings subject to jurisdictional, identity-verification and AML requirements; U.S. retirement investors can access eligible precious metals through an IRA relationship with The Entrust Group.	No current minimum metal order amount. Goldmoney states customers can buy or sell as much or as little metal as they want, subject to quoted-price availability; the $10 monthly minimum storage charge is a fee, not an investment minimum.	Open — Goldmoney currently offers buying, selling and professional vault storage of allocated gold, silver, platinum and palladium.	Allocated physical precious metals — gold, silver, platinum and palladium — rather than an ETF, mining stock, futures contract or unallocated dealer claim.	Allocated physical-bullion ownership held through professional vault custody. Clients retain legal title to metal, either as an undivided interest in allocated bars or, when registered, as specifically identified bars; this is not an ETF, mining stock or unallocated dealer claim.	Self-directed physical ownership — the client chooses the metal and custody location and owns the vaulted metal under the applicable bailment/custody structure; Goldmoney is not managing a securities portfolio for the client.	No separate platform management or advisory fee is listed in Goldmoney’s current public fee schedule. Goldmoney instead charges transaction, storage and other service fees; the buy/sell and storage charges belong in the additional-fee layer rather than being presented as an advisory fee.	Storage currently costs 0.25% per year for gold, 0.50% for silver, 0.25% for platinum and 0.25% for palladium, subject to a $10 minimum monthly storage charge for a Holding. Registration, delivery, vault-transfer or other service charges can apply under the current fee schedule.	No fixed contractual holding period is published for an ordinary Goldmoney Holding. Clients can sell metal through the platform, but execution price and timing remain subject to market and platform conditions rather than a guaranteed cash exit.	Customers can buy or sell metal through Goldmoney, but it is not exchange-traded liquidity. Physical withdrawal requires eligible registered bars and adds handling, administration and delivery/collection logistics; spreads, wires, processing and market conditions can affect exit timing and proceeds.	No capital-call obligation — purchases are funded when the client chooses to buy metal. Ongoing storage charges still apply while a Holding remains open, subject to Goldmoney’s minimum-fee rules.	Supported for U.S. investors through The Entrust Group; eligible IRA accounts can hold gold, silver, platinum and palladium through the Goldmoney arrangement.	Goldmoney provides transaction reports, end-of-month balance summaries, highest-value-in-year reports and monthly statements, with reporting available across the Holding’s history. Vault and internal audit information is also used to evidence physical metal backing.	Physical metal is held through a bailment/custody structure with professional vault operators, with legal ownership retained by the client. Goldmoney Vault Inc. and Goldmoney Vault (UK) Ltd. are AML-reporting entities to FINTRAC and the U.K. National Crime Agency respectively; the Holding is not a conventional securities brokerage account.	2026-09-10
Masterworks	Product-specific — Masterworks single-artwork offerings commonly use Regulation A and can be available to eligible accredited and non-accredited investors, while Regulation D or other advisory/private products can have separate eligibility requirements.	$15,000 stated per-offering minimum; waivers possible and offering-specific variation exists. At a $20 offering price, $15,000 equals 750 shares.	Open — Masterworks continues to offer securitized fine-art investments, with individual artwork offerings opening and closing as shares are sold. Product availability is offering-specific rather than a permanent platform-wide inventory.	Fine art — primarily Post-War and Contemporary art through securitized single-artwork offerings, with additional bundled, pooled or diversified art-investment structures available through certain products.	Artwork is securitized through a separate Regulation A offering tied to the applicable painting-holding entity, and investors purchase securities/shares rather than direct fractional title to the physical painting. Masterworks' secondary-market functionality is a separate trading mechanism and does not convert the artwork itself into an exchange-traded security.	Both — investors can select individual securitized artwork offerings, while Masterworks Advisers also offers advisory structures including Art Investment Bundles, Ongoing Advisory Services, discretionary Art Investment Plans and certain pooled or co-investment vehicles.	Issuer level: 1.5% annual management fee paid in equity/shares (dilution rather than cash billing) plus 20% profit participation on applicable artwork sale. Initial artwork expense allocation approximately 11% of artwork purchase price / approximately 10% of offering size, paid to Masterworks by the issuer. Separate advisory layer: Art Investment Plan $1/$2/$4 per month by tier.	Single-artwork issuers use a unitary fee structure that includes a one-time expense allocation equal to 11% of the artwork purchase price (about 10% of offering size), an administrative-services fee paid in preferred equity equal to 1.5% annually of outstanding equity interests, and a 20% profits interest, if any, when the artwork is sold. Separate advisory products can add their own advisory fees.	3–10 year target hold	Long-term by design with a typical target hold of 3–10 years; ultimate liquidity comes from artwork sale. Eligible series can currently trade on the PPEX ATS operated by North Capital, typically after roughly 90 days of share age, with no guaranteed liquidity or buyer. Masterworks delivered notice on 2026-06-17 terminating the PPEX arrangement effective on or about 2026-12-14; a replacement mechanism is intended, not guaranteed.	Standard single-artwork Regulation A subscriptions are funded when the investor purchases the offering and do not use the multi-year drawdown-fund capital-call model. Any separate private-fund or advisory vehicle would follow its own governing documents.	Supported — eligible Masterworks investments can be held through Alto IRA. IRA-held shares have separate custody and secondary-transfer considerations, and proceeds from a sale are returned to the IRA account.	Masterworks reviews investments for updated valuation quarterly after the initial valuation period, generally beginning about six months after the first offering close. Artwork is appraised using fair-market-value/comparable-sales analysis and converted to an estimated NAV per share; the estimate is not a guaranteed sale price.	Single-artwork investments are issued through separate offering entities, commonly under Regulation A, while Masterworks Advisers is a separate investment-advisory entity. Masterworks itself is not a broker-dealer; secondary transactions, when available, rely on third-party broker-dealer/ATS infrastructure.	2026-09-10
Percent	Accredited investors only for Percent’s investment products; additional qualification requirements can apply to managed mandates or institutional structures.	Direct Investing minimum $500. Blended Notes minimum $5,000. Current public SMA materials do not establish a single universal retail minimum.	Open — accredited investors can browse live private-credit deals and use self-directed, Blended Note and managed/SMA structures; individual deals open and close as allocations fill.	Private credit, including asset-backed lending, corporate and specialty-finance credit, consumer-receivable financing, blended notes and managed private-credit portfolios.	Private-credit platform with separate legal roles: self-directed private placements are brokered through Percent Securities, LLC; managed private-credit portfolios are offered through SEC-registered Percent Advisors, LLC; and affiliated fund structures can use Percent Fund Advisors. Investors generally own private debt securities or pooled-note interests rather than the underlying borrower loans directly.	Both — investors can select individual private-credit deals themselves, use diversified Blended Notes, or use Percent-managed model/custom separately managed accounts.	Direct Investing: service fee of 10% of interest/coupon payments received, no advisory fee. Blended Notes: 1% annual management fee plus 10% coupon service fee. Separately managed accounts: 1% annual management fee on assets under management plus 10% of gross coupon/returns received. Secondary Market: 0.50% of trade size for the buyer and 0.50% for the seller.	Product-specific. Direct investments currently charge a servicing fee equal to 10% of coupon earned; managed products such as SMAs and Blended Notes can add a 1% annual management fee plus a 10% servicing fee on coupon payments. Offering documents control the exact economics.	Direct deals commonly run 6–24 months, and the broader platform can include deals extending to approximately 36 months. A default or workout can extend the real holding period.	A live Secondary Market launched publicly in 2026 after a late-2025 beta. It is not a registered ATS, trades do not auto-execute, indications are non-binding, not all deals qualify and liquidity is not guaranteed.	No universal platform-wide capital-call schedule is published for Percent’s standard direct, Blended Note or SMA products. Investors fund the selected investment or managed mandate; any additional funding obligation is governed by the specific product documents.	Supported through self-directed IRA custodians. Percent identifies partners including Alto, Forge Trust, Rocket Dollar and Strata and can consider other custodians case by case; Percent itself is not the IRA custodian.	Percent provides portfolio-level and position-level reporting, borrower surveillance, performance metrics, investor statements, transaction reporting and tax documentation through its digital platform. Private-credit values are not equivalent to continuously quoted public-market prices.	Self-directed private placements are facilitated through Percent Securities, LLC, a FINRA-registered broker-dealer; managed private-credit portfolios are offered through Percent’s affiliated advisory structure. The investor generally holds private debt securities or pooled-note interests rather than the borrower loans directly.	2026-09-10
StartEngine	Offering-specific — Regulation Crowdfunding and Regulation A offerings can be available to eligible non-accredited as well as accredited investors subject to applicable limits, while Regulation D and selected private-company offerings can be accredited-only.	Each campaign sets its own minimum investment; there is no universal platform minimum. The current StartEngine IRA vehicle minimum is $2,000, separate from an offering's own minimum.	Open — StartEngine currently supports live primary fundraising campaigns and a separate Marketplace/ATS for securities of participating companies; each primary offering and secondary listing has its own availability.	Startups and private companies through equity, preferred equity, convertible notes, debt and other offering-specific private securities.	Private-company capital-markets platform using separate regulated affiliates: StartEngine Capital LLC acts as the Regulation Crowdfunding funding portal, while StartEngine Primary LLC is the broker-dealer and operator of the StartEngine Marketplace ATS. Offerings can use Reg CF, Regulation A or Regulation D structures, and only eligible securities receive secondary-market access.	Primarily self-directed — investors choose the companies and securities they want to buy. Some StartEngine Private opportunities use series or pooled vehicle interests rather than direct issuer shares, but StartEngine does not provide a universal managed portfolio for ordinary crowdfunding investments.	Investors generally pay a processing fee of about 3.5% of the investment, capped at $700 and offering-specific. Current 2026 StartEngine educational materials reference an issuer Reg CF commission of 8.5% of capital raised, with equity. Venture Club costs $275 per year and includes 10% bonus shares on eligible campaigns and a 20% discount on secondary selling fees.	Offering-specific. StartEngine’s current Regulation Crowdfunding guide says an investor may pay a 3.5% fee depending on the offering; the general investor help page says the processing fee is typically capped at $700. Bank wire charges and product-specific private-vehicle or secondary-trading costs can be separate.	Reg CF securities generally carry federal transfer restrictions for the first year, subject to statutory exceptions, and private securities should be treated as multi-year holdings even where Marketplace exists.	StartEngine Marketplace is an SEC-regulated ATS operated by StartEngine Primary, trading 10:00 a.m.–12:00 p.m. Pacific Time on trading weekdays. Only eligible securities list, an active market may never develop and liquidity is not guaranteed.	No platform-wide drawdown-style capital-call obligation is documented for ordinary crowdfunding investments. Investors choose an amount and fund the order through checkout/escrow; any later funding obligation would have to come from the specific security or offering documents.	Supported — StartEngine accepts IRA investments over $2,000. Investors can use a StartEngine IRA or an eligible self-directed IRA custodian, with the custodian funding the private investment.	Investors can track order status, positions and ownership documents through the StartEngine Portfolio dashboard, while issuers can provide continuing updates through campaign pages or direct communications. Private-company positions do not have a universal continuously quoted valuation.	StartEngine Inc. is not itself a broker-dealer, investment adviser or funding portal. Securities activity is handled by regulated affiliates including StartEngine Capital LLC, an SEC-registered/FINRA-member funding portal, and StartEngine Primary LLC, an SEC/FINRA/SIPC broker-dealer that operates StartEngine Marketplace as an ATS.	2026-09-10
Vinovest	Physical wine and whiskey purchases do not use an accredited-investor requirement. Vinovest’s current terms require users to satisfy age and jurisdiction rules, including age 21 in the United States and 18 outside the United States, with local-law restrictions applying.	Vinovest's live pricing page currently lists a $2,000 Starter minimum, while several current help pages continue to quote $1,000; this is a first-party source conflict and investors should confirm the live funding requirement at checkout before depositing. Current American whiskey offerings can begin around $1,750, and Scotch cask pricing remains offering-specific. The marketplace has no minimum account deposit.	Open — Vinovest currently offers professionally managed wine and whiskey portfolios plus a self-directed wine marketplace; product inventory and individual assets vary over time.	Physical fine wine and whiskey, with client-owned bottles, cases or casks held through Vinovest’s storage and custody network.	Direct physical-asset ownership model for managed wine and whiskey rather than fractional securities. Vinovest states that clients own the actual bottles or casks represented in their portfolios, with custody, storage and insurance handled through the platform structure; managed wine positions are not equity shares in an LLC that owns the bottle.	Both — managed portfolios use Vinovest’s team and algorithm to select and manage physical wine/whiskey holdings, while the Vinovest Marketplace lets clients choose individual wines and set their own buy and sell decisions.	Managed wine annual fees are 2.85% (Starter, $2,000), 2.70% (Plus, $10,000), 2.50% (Premium, $50,000) and 2.25% (Grand Cru, $250,000). Managed whiskey annual fees are 2.50%, 2.35%, 2.15% and 1.90% by tier and must not be merged with the wine schedule. The marketplace charges a 2.5% buy fee with three months of storage included, a 1.0% sell fee and 1.5% storage after the included period. Manual early listing from a managed portfolio carries a 1.5% fee when the listing sells. Late storage and insurance terms reference 1.5% interest, account suspension after 90 days, possible liquidation after 180 days and a possible 15% liquidation discount.	Managed portfolio annual fees currently range from 2.85% to 2.25% by tier and cover storage, insurance, authentication and active management. Separate processing charges can apply; an early manual managed-portfolio sale carries a 1.5% completed-sale fee, while the self-directed wine marketplace currently lists a 2.5% buy fee and a separate sell fee plus ongoing storage.	Current Vinovest guidance describes fine wine as roughly a five-to-ten-year asset, with some guidance referring to seven-to-ten-year ideal windows. American whiskey references approximately three to six years and broader whiskey guidance approximately four to seven years; Scotch casks can require longer. These are planning references, not contractual maturity dates.	Wine and whiskey are long-term assets. A marketplace listing does not guarantee a buyer, there is no daily liquidity and displayed portfolio values are estimates rather than guaranteed cash exit prices.	No capital-call obligation — clients fund purchases or managed-account deposits themselves. Additional and recurring deposits are optional rather than a contractual future commitment.	No current Vinovest-specific IRA or SDIRA account option was identified in Vinovest’s official product, pricing, help-center or account materials reviewed September 10, 2026. Vinovest educational articles that discuss IRAs generally are not evidence that Vinovest itself offers an IRA.	Vinovest displays portfolio values and ownership records in the client account. Wine values are recalculated from market data daily; whiskey is revalued annually using expert/third-party valuation. Ownership certificates are available for wine holdings, while whiskey certificates can be requested.	Vinovest’s core wine and whiskey product is direct physical-asset ownership rather than a conventional securities brokerage account. Its terms state that alcohol sales are handled through licensed winery or distillery channels, and the client bears the investment risk of the physical goods.	2026-09-10
Willow Wealth	Product-specific — many Willow Wealth private placements are intended for accredited investors, while evergreen funds and Willow 360 use their own eligibility rules. Eligibility must be confirmed for the specific investment rather than treated as one platform-wide accreditation rule.	Direct investments typically begin at $5,000 with $1,000 increments (offering-specific); Willow 360 managed portfolios begin at $25,000.	Open — Willow Wealth currently offers evergreen funds, direct private-market opportunities, Short Term Notes and Willow 360 Managed Portfolios; individual opportunities open and close over time.	Private credit, private equity and real estate, plus specialized private-market strategies such as art and legal finance; exposure is delivered through product-specific funds, notes, individual opportunities or managed portfolios.	Private-markets investment platform operated under the Willow Wealth brand, formerly Yieldstreet, with product-specific legal roles. Willow Asset Management LLC is the affiliated SEC-registered adviser that manages Willow funds and Willow 360 managed portfolios; Willow Wealth Markets LLC is an affiliated SEC/FINRA/SIPC broker-dealer for applicable private-market activity; Willow Wealth also uses Atomic Brokerage with Pershing custody for certain managed-portfolio brokerage accounts. Direct offerings, managed portfolios and fund products retain their own governing documents and liquidity terms.	Both — Willow Wealth supports direct investing in individual opportunities and diversified evergreen funds, while Willow 360 provides a professionally managed portfolio that automatically allocates across private credit, real estate and private equity funds and handles ongoing rebalancing.	Willow 360: 1.25% annual advisory fee plus approximately 0.175% underlying expenses (approximately 1.425% combined headline cost before other underlying, transaction and offering-specific expenses). Individual offerings and third-party funds carry offering-specific economics disclosed in their own documents; no universal platform fee percentage applies.	Product-specific. Willow 360 currently charges a 1.25% annual advisory fee plus approximately 0.175% in underlying expenses. Evergreen funds use manager-set fund expenses and can also carry a one-time commitment fee, while direct private-market offerings can have separate transaction, fund, administration, carry or other offering-level costs disclosed in their governing documents.	Multi-year; treat committed capital as unavailable on short notice	Direct private offerings are highly illiquid with transfer restrictions and no guaranteed early exit. Third-party evergreen funds may offer periodic, limited liquidity that is offering-specific. Willow 360 restricts liquidity in the first year, then allows a liquidation election whose timing depends on the underlying funds. Willow Wealth Markets LLC supports an affiliated secondary market only for certain qualifying real-estate private-fund interests; there is no universal secondary market.	Product-specific — some private funds use committed capital and capital calls, with statements showing funded and unfunded commitments. Evergreen funds are designed to be fully deployed, while Willow 360 is funded up front and currently does not support additional contributions after the initial funding.	Supported for eligible investments through Equity Trust self-directed retirement accounts, including Traditional, Roth, SEP and SIMPLE IRAs. Willow currently states that Willow 360 and evergreen fund investments are not available inside these IRA accounts.	Private-fund reporting is moving to quarterly balance updates using the latest underlying valuations, with quarterly Capital Account Statements and investor updates. Other Willow products use product-specific statements; Willow 360 provides monthly account statements and quarterly commentary.	Willow Wealth Inc. owns Willow Asset Management LLC, an SEC-registered investment adviser, and Willow Wealth Markets LLC, an SEC-registered FINRA/SIPC broker-dealer. Willow 360 brokerage services are provided through Atomic Brokerage with Pershing providing custody/clearing as applicable; legal roles vary by product.	2026-09-10

FranShares

Investor eligibility: Offering-specific — FranShares supports both accredited and non-accredited opportunities. Accreditation and jurisdiction requirements are set by each offering, and international participation can also vary by offering.
Minimum investment: Offering-specific. FranShares publishes a low-end investment reference of $500, but no universal minimum applies across every private franchise opportunity.
Current new-investment availability: Open — FranShares currently lists franchise investment opportunities as available now; individual offerings open, fill and close on their own schedules.
Alternative asset class / exposure: Private franchise businesses — offerings can provide exposure to diversified franchise portfolios, grouped franchise locations, or individual franchise-related private investments.
Investment or ownership structure: Private franchise-investment platform using offering-specific private securities in entities that can acquire franchises, own franchise-operating businesses or receive franchise cash flow. The investor holds a passive security interest and is not automatically the franchisee or direct operator of the underlying business.
Self-directed vs. managed investment model: Self-directed — investors choose the specific FranShares offering they want to fund. FranShares states that it does not act as an investment adviser or make investment recommendations.
Base platform / management / advisory fee: FranShares currently says it generally charges a $500 one-time acquisition fee plus a $100 annual fee on each investment; the individual offering documents control.
Additional fee layers / incentive / carry / transaction costs: Offering-specific costs may sit inside the issuer or investment vehicle in addition to FranShares’ stated acquisition and annual fees. FranShares also discloses that it can receive a cash marketing fee from the issuer; any secondary-trading costs depend on the applicable broker and transaction.
Typical holding period or contractual term: Offering-specific and generally multi-year. Current FranShares opportunities reviewed September 10, 2026 show target holds ranging from roughly 3 to 9 years, while the platform’s terms describe private placements as illiquid and subject to holding-period requirements.
Liquidity / redemption / secondary-market treatment: Private-market liquidity. Secondary-trading opportunities may be available for some investments, but FranShares does not provide one universal current secondary market or guaranteed on-demand exit across all offerings.
Capital-call or additional-funding mechanics: No recurring platform-wide capital-call program is documented. Investors fund a selected offering by ACH or wire; FranShares says each offering has a hard cap and, once filled, investors cannot directly add to that same offering.
IRA / SDIRA availability: Supported — FranShares says investors can use a self-directed IRA, subject to the applicable offering and custodian requirements.
Reporting / valuation treatment: Offering-level reporting — investors consent to electronic delivery of reports, communications and tax documents such as Forms 1099 and K-1. FranShares does not publish one platform-wide daily NAV or valuation method for all franchise investments.
Regulatory / custody / intermediary structure: FranShares, Inc. states that it is not itself registered as a broker-dealer or investment adviser. Its offerings can use different securities exemptions and third-party broker-dealers; where secondary trading is available, transactions are executed by the applicable broker-dealer rather than by FranShares.
Last fact checked: 2026-09-10

Fundrise

Investor eligibility: Broad retail access for core funds — most Fundrise funds do not require accredited-investor status; Regulation D offerings are limited to accredited investors. Individual eligibility also requires applicable U.S. residency and tax-identification requirements.
Minimum investment: $10 minimum initial investment on the taxable platform; $1,000 minimum for an IRA
Current new-investment availability: Open — Fundrise currently lists the Flagship Real Estate Fund and Income Real Estate Fund as open for investment; other Fundrise funds can be closed or available only in limited windows.
Alternative asset class / exposure: Alternative assets across real estate, private credit and venture/private-technology strategies. Current availability differs by vehicle: the Flagship Real Estate Fund and Income Real Estate Fund are open, while the legacy Innovation Fund is shown as closed on Fundrise’s offerings page.
Investment or ownership structure: Private alternative-investment platform in which investors acquire shares of one or more Fundrise-managed funds rather than direct deeded ownership of the underlying real estate. The funds can hold diversified private real-estate assets and other permitted alternative investments, with the applicable fund wrapper and offering documents defining investor rights.
Self-directed vs. managed investment model: Pooled funds — retail real-estate exposure is through Fundrise-managed funds. Investors can use an investment plan or directly choose an available fund, but they do not select individual properties for direct investment.
Base platform / management / advisory fee: Annual: 0.15%; Equivalent per 1000: $1.50/year
Additional fee layers / incentive / carry / transaction costs: Fundrise’s real-estate funds carry a 0.85% annual management fee in addition to the 0.15% annual advisory fee; offering documents may disclose additional situational fund-level expenses. Separate private funds can use different fee and incentive structures.
Typical holding period or contractual term: Multi-year; private real-estate and private-credit funds are designed for long holding periods
Liquidity / redemption / secondary-market treatment: Long-term orientation with no guaranteed liquidity; Flagship and Income funds run quarterly repurchase offers subject to limits; legacy eREIT liquidation requests are typically reviewed quarterly with an approximately 1% penalty under five years
Capital-call or additional-funding mechanics: No required capital calls for standard Fundrise retail fund purchases — after the initial investment, no additional investment is required. Investors may choose to add money manually or through recurring investments; separate private vehicles can have their own governing terms.
IRA / SDIRA availability: Roth and Traditional IRAs are supported through Fundrise’s directed custodian, Inspira Financial; the IRA minimum is $1,000 and Inspira charges a $125 annual custody fee, subject to Fundrise’s qualifying fee-waiver program. SEP and SIMPLE IRA requests are handled through support.
Reporting / valuation treatment: Fundrise provides monthly account statements and account-level reporting for balances, holdings and performance, along with subscription and tax documents. Valuation and tax treatment remain product-specific rather than one universal methodology for every Fundrise vehicle.
Regulatory / custody / intermediary structure: Fundrise Advisors, LLC is an SEC-registered investment adviser. The Flagship Real Estate Fund and Income Real Estate Fund are registered investment companies under the Investment Company Act of 1940; Fundrise also sponsors Regulation A and Regulation D funds with different offering structures.
Last fact checked: 2026-09-10

Goldmoney

Investor eligibility: Goldmoney offers Individual, Corporate and Trust Holdings subject to jurisdictional, identity-verification and AML requirements; U.S. retirement investors can access eligible precious metals through an IRA relationship with The Entrust Group.
Minimum investment: No current minimum metal order amount. Goldmoney states customers can buy or sell as much or as little metal as they want, subject to quoted-price availability; the $10 monthly minimum storage charge is a fee, not an investment minimum.
Current new-investment availability: Open — Goldmoney currently offers buying, selling and professional vault storage of allocated gold, silver, platinum and palladium.
Alternative asset class / exposure: Allocated physical precious metals — gold, silver, platinum and palladium — rather than an ETF, mining stock, futures contract or unallocated dealer claim.
Investment or ownership structure: Allocated physical-bullion ownership held through professional vault custody. Clients retain legal title to metal, either as an undivided interest in allocated bars or, when registered, as specifically identified bars; this is not an ETF, mining stock or unallocated dealer claim.
Self-directed vs. managed investment model: Self-directed physical ownership — the client chooses the metal and custody location and owns the vaulted metal under the applicable bailment/custody structure; Goldmoney is not managing a securities portfolio for the client.
Base platform / management / advisory fee: No separate platform management or advisory fee is listed in Goldmoney’s current public fee schedule. Goldmoney instead charges transaction, storage and other service fees; the buy/sell and storage charges belong in the additional-fee layer rather than being presented as an advisory fee.
Additional fee layers / incentive / carry / transaction costs: Storage currently costs 0.25% per year for gold, 0.50% for silver, 0.25% for platinum and 0.25% for palladium, subject to a $10 minimum monthly storage charge for a Holding. Registration, delivery, vault-transfer or other service charges can apply under the current fee schedule.
Typical holding period or contractual term: No fixed contractual holding period is published for an ordinary Goldmoney Holding. Clients can sell metal through the platform, but execution price and timing remain subject to market and platform conditions rather than a guaranteed cash exit.
Liquidity / redemption / secondary-market treatment: Customers can buy or sell metal through Goldmoney, but it is not exchange-traded liquidity. Physical withdrawal requires eligible registered bars and adds handling, administration and delivery/collection logistics; spreads, wires, processing and market conditions can affect exit timing and proceeds.
Capital-call or additional-funding mechanics: No capital-call obligation — purchases are funded when the client chooses to buy metal. Ongoing storage charges still apply while a Holding remains open, subject to Goldmoney’s minimum-fee rules.
IRA / SDIRA availability: Supported for U.S. investors through The Entrust Group; eligible IRA accounts can hold gold, silver, platinum and palladium through the Goldmoney arrangement.
Reporting / valuation treatment: Goldmoney provides transaction reports, end-of-month balance summaries, highest-value-in-year reports and monthly statements, with reporting available across the Holding’s history. Vault and internal audit information is also used to evidence physical metal backing.
Regulatory / custody / intermediary structure: Physical metal is held through a bailment/custody structure with professional vault operators, with legal ownership retained by the client. Goldmoney Vault Inc. and Goldmoney Vault (UK) Ltd. are AML-reporting entities to FINTRAC and the U.K. National Crime Agency respectively; the Holding is not a conventional securities brokerage account.
Last fact checked: 2026-09-10

Masterworks

Investor eligibility: Product-specific — Masterworks single-artwork offerings commonly use Regulation A and can be available to eligible accredited and non-accredited investors, while Regulation D or other advisory/private products can have separate eligibility requirements.
Minimum investment: $15,000 stated per-offering minimum; waivers possible and offering-specific variation exists. At a $20 offering price, $15,000 equals 750 shares.
Current new-investment availability: Open — Masterworks continues to offer securitized fine-art investments, with individual artwork offerings opening and closing as shares are sold. Product availability is offering-specific rather than a permanent platform-wide inventory.
Alternative asset class / exposure: Fine art — primarily Post-War and Contemporary art through securitized single-artwork offerings, with additional bundled, pooled or diversified art-investment structures available through certain products.
Investment or ownership structure: Artwork is securitized through a separate Regulation A offering tied to the applicable painting-holding entity, and investors purchase securities/shares rather than direct fractional title to the physical painting. Masterworks' secondary-market functionality is a separate trading mechanism and does not convert the artwork itself into an exchange-traded security.
Self-directed vs. managed investment model: Both — investors can select individual securitized artwork offerings, while Masterworks Advisers also offers advisory structures including Art Investment Bundles, Ongoing Advisory Services, discretionary Art Investment Plans and certain pooled or co-investment vehicles.
Base platform / management / advisory fee: Issuer level: 1.5% annual management fee paid in equity/shares (dilution rather than cash billing) plus 20% profit participation on applicable artwork sale. Initial artwork expense allocation approximately 11% of artwork purchase price / approximately 10% of offering size, paid to Masterworks by the issuer. Separate advisory layer: Art Investment Plan $1/$2/$4 per month by tier.
Additional fee layers / incentive / carry / transaction costs: Single-artwork issuers use a unitary fee structure that includes a one-time expense allocation equal to 11% of the artwork purchase price (about 10% of offering size), an administrative-services fee paid in preferred equity equal to 1.5% annually of outstanding equity interests, and a 20% profits interest, if any, when the artwork is sold. Separate advisory products can add their own advisory fees.
Typical holding period or contractual term: 3–10 year target hold
Liquidity / redemption / secondary-market treatment: Long-term by design with a typical target hold of 3–10 years; ultimate liquidity comes from artwork sale. Eligible series can currently trade on the PPEX ATS operated by North Capital, typically after roughly 90 days of share age, with no guaranteed liquidity or buyer. Masterworks delivered notice on 2026-06-17 terminating the PPEX arrangement effective on or about 2026-12-14; a replacement mechanism is intended, not guaranteed.
Capital-call or additional-funding mechanics: Standard single-artwork Regulation A subscriptions are funded when the investor purchases the offering and do not use the multi-year drawdown-fund capital-call model. Any separate private-fund or advisory vehicle would follow its own governing documents.
IRA / SDIRA availability: Supported — eligible Masterworks investments can be held through Alto IRA. IRA-held shares have separate custody and secondary-transfer considerations, and proceeds from a sale are returned to the IRA account.
Reporting / valuation treatment: Masterworks reviews investments for updated valuation quarterly after the initial valuation period, generally beginning about six months after the first offering close. Artwork is appraised using fair-market-value/comparable-sales analysis and converted to an estimated NAV per share; the estimate is not a guaranteed sale price.
Regulatory / custody / intermediary structure: Single-artwork investments are issued through separate offering entities, commonly under Regulation A, while Masterworks Advisers is a separate investment-advisory entity. Masterworks itself is not a broker-dealer; secondary transactions, when available, rely on third-party broker-dealer/ATS infrastructure.
Last fact checked: 2026-09-10

Percent

Investor eligibility: Accredited investors only for Percent’s investment products; additional qualification requirements can apply to managed mandates or institutional structures.
Minimum investment: Direct Investing minimum $500. Blended Notes minimum $5,000. Current public SMA materials do not establish a single universal retail minimum.
Current new-investment availability: Open — accredited investors can browse live private-credit deals and use self-directed, Blended Note and managed/SMA structures; individual deals open and close as allocations fill.
Alternative asset class / exposure: Private credit, including asset-backed lending, corporate and specialty-finance credit, consumer-receivable financing, blended notes and managed private-credit portfolios.
Investment or ownership structure: Private-credit platform with separate legal roles: self-directed private placements are brokered through Percent Securities, LLC; managed private-credit portfolios are offered through SEC-registered Percent Advisors, LLC; and affiliated fund structures can use Percent Fund Advisors. Investors generally own private debt securities or pooled-note interests rather than the underlying borrower loans directly.
Self-directed vs. managed investment model: Both — investors can select individual private-credit deals themselves, use diversified Blended Notes, or use Percent-managed model/custom separately managed accounts.
Base platform / management / advisory fee: Direct Investing: service fee of 10% of interest/coupon payments received, no advisory fee. Blended Notes: 1% annual management fee plus 10% coupon service fee. Separately managed accounts: 1% annual management fee on assets under management plus 10% of gross coupon/returns received. Secondary Market: 0.50% of trade size for the buyer and 0.50% for the seller.
Additional fee layers / incentive / carry / transaction costs: Product-specific. Direct investments currently charge a servicing fee equal to 10% of coupon earned; managed products such as SMAs and Blended Notes can add a 1% annual management fee plus a 10% servicing fee on coupon payments. Offering documents control the exact economics.
Typical holding period or contractual term: Direct deals commonly run 6–24 months, and the broader platform can include deals extending to approximately 36 months. A default or workout can extend the real holding period.
Liquidity / redemption / secondary-market treatment: A live Secondary Market launched publicly in 2026 after a late-2025 beta. It is not a registered ATS, trades do not auto-execute, indications are non-binding, not all deals qualify and liquidity is not guaranteed.
Capital-call or additional-funding mechanics: No universal platform-wide capital-call schedule is published for Percent’s standard direct, Blended Note or SMA products. Investors fund the selected investment or managed mandate; any additional funding obligation is governed by the specific product documents.
IRA / SDIRA availability: Supported through self-directed IRA custodians. Percent identifies partners including Alto, Forge Trust, Rocket Dollar and Strata and can consider other custodians case by case; Percent itself is not the IRA custodian.
Reporting / valuation treatment: Percent provides portfolio-level and position-level reporting, borrower surveillance, performance metrics, investor statements, transaction reporting and tax documentation through its digital platform. Private-credit values are not equivalent to continuously quoted public-market prices.
Regulatory / custody / intermediary structure: Self-directed private placements are facilitated through Percent Securities, LLC, a FINRA-registered broker-dealer; managed private-credit portfolios are offered through Percent’s affiliated advisory structure. The investor generally holds private debt securities or pooled-note interests rather than the borrower loans directly.
Last fact checked: 2026-09-10

StartEngine

Investor eligibility: Offering-specific — Regulation Crowdfunding and Regulation A offerings can be available to eligible non-accredited as well as accredited investors subject to applicable limits, while Regulation D and selected private-company offerings can be accredited-only.
Minimum investment: Each campaign sets its own minimum investment; there is no universal platform minimum. The current StartEngine IRA vehicle minimum is $2,000, separate from an offering's own minimum.
Current new-investment availability: Open — StartEngine currently supports live primary fundraising campaigns and a separate Marketplace/ATS for securities of participating companies; each primary offering and secondary listing has its own availability.
Alternative asset class / exposure: Startups and private companies through equity, preferred equity, convertible notes, debt and other offering-specific private securities.
Investment or ownership structure: Private-company capital-markets platform using separate regulated affiliates: StartEngine Capital LLC acts as the Regulation Crowdfunding funding portal, while StartEngine Primary LLC is the broker-dealer and operator of the StartEngine Marketplace ATS. Offerings can use Reg CF, Regulation A or Regulation D structures, and only eligible securities receive secondary-market access.
Self-directed vs. managed investment model: Primarily self-directed — investors choose the companies and securities they want to buy. Some StartEngine Private opportunities use series or pooled vehicle interests rather than direct issuer shares, but StartEngine does not provide a universal managed portfolio for ordinary crowdfunding investments.
Base platform / management / advisory fee: Investors generally pay a processing fee of about 3.5% of the investment, capped at $700 and offering-specific. Current 2026 StartEngine educational materials reference an issuer Reg CF commission of 8.5% of capital raised, with equity. Venture Club costs $275 per year and includes 10% bonus shares on eligible campaigns and a 20% discount on secondary selling fees.
Additional fee layers / incentive / carry / transaction costs: Offering-specific. StartEngine’s current Regulation Crowdfunding guide says an investor may pay a 3.5% fee depending on the offering; the general investor help page says the processing fee is typically capped at $700. Bank wire charges and product-specific private-vehicle or secondary-trading costs can be separate.
Typical holding period or contractual term: Reg CF securities generally carry federal transfer restrictions for the first year, subject to statutory exceptions, and private securities should be treated as multi-year holdings even where Marketplace exists.
Liquidity / redemption / secondary-market treatment: StartEngine Marketplace is an SEC-regulated ATS operated by StartEngine Primary, trading 10:00 a.m.–12:00 p.m. Pacific Time on trading weekdays. Only eligible securities list, an active market may never develop and liquidity is not guaranteed.
Capital-call or additional-funding mechanics: No platform-wide drawdown-style capital-call obligation is documented for ordinary crowdfunding investments. Investors choose an amount and fund the order through checkout/escrow; any later funding obligation would have to come from the specific security or offering documents.
IRA / SDIRA availability: Supported — StartEngine accepts IRA investments over $2,000. Investors can use a StartEngine IRA or an eligible self-directed IRA custodian, with the custodian funding the private investment.
Reporting / valuation treatment: Investors can track order status, positions and ownership documents through the StartEngine Portfolio dashboard, while issuers can provide continuing updates through campaign pages or direct communications. Private-company positions do not have a universal continuously quoted valuation.
Regulatory / custody / intermediary structure: StartEngine Inc. is not itself a broker-dealer, investment adviser or funding portal. Securities activity is handled by regulated affiliates including StartEngine Capital LLC, an SEC-registered/FINRA-member funding portal, and StartEngine Primary LLC, an SEC/FINRA/SIPC broker-dealer that operates StartEngine Marketplace as an ATS.
Last fact checked: 2026-09-10

Vinovest

Investor eligibility: Physical wine and whiskey purchases do not use an accredited-investor requirement. Vinovest’s current terms require users to satisfy age and jurisdiction rules, including age 21 in the United States and 18 outside the United States, with local-law restrictions applying.
Minimum investment: Vinovest's live pricing page currently lists a $2,000 Starter minimum, while several current help pages continue to quote $1,000; this is a first-party source conflict and investors should confirm the live funding requirement at checkout before depositing. Current American whiskey offerings can begin around $1,750, and Scotch cask pricing remains offering-specific. The marketplace has no minimum account deposit.
Current new-investment availability: Open — Vinovest currently offers professionally managed wine and whiskey portfolios plus a self-directed wine marketplace; product inventory and individual assets vary over time.
Alternative asset class / exposure: Physical fine wine and whiskey, with client-owned bottles, cases or casks held through Vinovest’s storage and custody network.
Investment or ownership structure: Direct physical-asset ownership model for managed wine and whiskey rather than fractional securities. Vinovest states that clients own the actual bottles or casks represented in their portfolios, with custody, storage and insurance handled through the platform structure; managed wine positions are not equity shares in an LLC that owns the bottle.
Self-directed vs. managed investment model: Both — managed portfolios use Vinovest’s team and algorithm to select and manage physical wine/whiskey holdings, while the Vinovest Marketplace lets clients choose individual wines and set their own buy and sell decisions.
Base platform / management / advisory fee: Managed wine annual fees are 2.85% (Starter, $2,000), 2.70% (Plus, $10,000), 2.50% (Premium, $50,000) and 2.25% (Grand Cru, $250,000). Managed whiskey annual fees are 2.50%, 2.35%, 2.15% and 1.90% by tier and must not be merged with the wine schedule. The marketplace charges a 2.5% buy fee with three months of storage included, a 1.0% sell fee and 1.5% storage after the included period. Manual early listing from a managed portfolio carries a 1.5% fee when the listing sells. Late storage and insurance terms reference 1.5% interest, account suspension after 90 days, possible liquidation after 180 days and a possible 15% liquidation discount.
Additional fee layers / incentive / carry / transaction costs: Managed portfolio annual fees currently range from 2.85% to 2.25% by tier and cover storage, insurance, authentication and active management. Separate processing charges can apply; an early manual managed-portfolio sale carries a 1.5% completed-sale fee, while the self-directed wine marketplace currently lists a 2.5% buy fee and a separate sell fee plus ongoing storage.
Typical holding period or contractual term: Current Vinovest guidance describes fine wine as roughly a five-to-ten-year asset, with some guidance referring to seven-to-ten-year ideal windows. American whiskey references approximately three to six years and broader whiskey guidance approximately four to seven years; Scotch casks can require longer. These are planning references, not contractual maturity dates.
Liquidity / redemption / secondary-market treatment: Wine and whiskey are long-term assets. A marketplace listing does not guarantee a buyer, there is no daily liquidity and displayed portfolio values are estimates rather than guaranteed cash exit prices.
Capital-call or additional-funding mechanics: No capital-call obligation — clients fund purchases or managed-account deposits themselves. Additional and recurring deposits are optional rather than a contractual future commitment.
IRA / SDIRA availability: No current Vinovest-specific IRA or SDIRA account option was identified in Vinovest’s official product, pricing, help-center or account materials reviewed September 10, 2026. Vinovest educational articles that discuss IRAs generally are not evidence that Vinovest itself offers an IRA.
Reporting / valuation treatment: Vinovest displays portfolio values and ownership records in the client account. Wine values are recalculated from market data daily; whiskey is revalued annually using expert/third-party valuation. Ownership certificates are available for wine holdings, while whiskey certificates can be requested.
Regulatory / custody / intermediary structure: Vinovest’s core wine and whiskey product is direct physical-asset ownership rather than a conventional securities brokerage account. Its terms state that alcohol sales are handled through licensed winery or distillery channels, and the client bears the investment risk of the physical goods.
Last fact checked: 2026-09-10

Willow Wealth

Investor eligibility: Product-specific — many Willow Wealth private placements are intended for accredited investors, while evergreen funds and Willow 360 use their own eligibility rules. Eligibility must be confirmed for the specific investment rather than treated as one platform-wide accreditation rule.
Minimum investment: Direct investments typically begin at $5,000 with $1,000 increments (offering-specific); Willow 360 managed portfolios begin at $25,000.
Current new-investment availability: Open — Willow Wealth currently offers evergreen funds, direct private-market opportunities, Short Term Notes and Willow 360 Managed Portfolios; individual opportunities open and close over time.
Alternative asset class / exposure: Private credit, private equity and real estate, plus specialized private-market strategies such as art and legal finance; exposure is delivered through product-specific funds, notes, individual opportunities or managed portfolios.
Investment or ownership structure: Private-markets investment platform operated under the Willow Wealth brand, formerly Yieldstreet, with product-specific legal roles. Willow Asset Management LLC is the affiliated SEC-registered adviser that manages Willow funds and Willow 360 managed portfolios; Willow Wealth Markets LLC is an affiliated SEC/FINRA/SIPC broker-dealer for applicable private-market activity; Willow Wealth also uses Atomic Brokerage with Pershing custody for certain managed-portfolio brokerage accounts. Direct offerings, managed portfolios and fund products retain their own governing documents and liquidity terms.
Self-directed vs. managed investment model: Both — Willow Wealth supports direct investing in individual opportunities and diversified evergreen funds, while Willow 360 provides a professionally managed portfolio that automatically allocates across private credit, real estate and private equity funds and handles ongoing rebalancing.
Base platform / management / advisory fee: Willow 360: 1.25% annual advisory fee plus approximately 0.175% underlying expenses (approximately 1.425% combined headline cost before other underlying, transaction and offering-specific expenses). Individual offerings and third-party funds carry offering-specific economics disclosed in their own documents; no universal platform fee percentage applies.
Additional fee layers / incentive / carry / transaction costs: Product-specific. Willow 360 currently charges a 1.25% annual advisory fee plus approximately 0.175% in underlying expenses. Evergreen funds use manager-set fund expenses and can also carry a one-time commitment fee, while direct private-market offerings can have separate transaction, fund, administration, carry or other offering-level costs disclosed in their governing documents.
Typical holding period or contractual term: Multi-year; treat committed capital as unavailable on short notice
Liquidity / redemption / secondary-market treatment: Direct private offerings are highly illiquid with transfer restrictions and no guaranteed early exit. Third-party evergreen funds may offer periodic, limited liquidity that is offering-specific. Willow 360 restricts liquidity in the first year, then allows a liquidation election whose timing depends on the underlying funds. Willow Wealth Markets LLC supports an affiliated secondary market only for certain qualifying real-estate private-fund interests; there is no universal secondary market.
Capital-call or additional-funding mechanics: Product-specific — some private funds use committed capital and capital calls, with statements showing funded and unfunded commitments. Evergreen funds are designed to be fully deployed, while Willow 360 is funded up front and currently does not support additional contributions after the initial funding.
IRA / SDIRA availability: Supported for eligible investments through Equity Trust self-directed retirement accounts, including Traditional, Roth, SEP and SIMPLE IRAs. Willow currently states that Willow 360 and evergreen fund investments are not available inside these IRA accounts.
Reporting / valuation treatment: Private-fund reporting is moving to quarterly balance updates using the latest underlying valuations, with quarterly Capital Account Statements and investor updates. Other Willow products use product-specific statements; Willow 360 provides monthly account statements and quarterly commentary.
Regulatory / custody / intermediary structure: Willow Wealth Inc. owns Willow Asset Management LLC, an SEC-registered investment adviser, and Willow Wealth Markets LLC, an SEC-registered FINRA/SIPC broker-dealer. Willow 360 brokerage services are provided through Atomic Brokerage with Pershing providing custody/clearing as applicable; legal roles vary by product.
Last fact checked: 2026-09-10

Which platform fits which situation

Broad private-market access

Willow Wealth

Willow Wealth spans private credit, private equity and real estate through direct opportunities, evergreen funds and Willow 360 managed portfolios. That makes it the broadest multi-asset private-market platform in this comparison.

Not a fit if: Not a fit if you want one simple fee, one eligibility rule or one liquidity schedule across every product.