dub: Platform Profile

Overview

dub combines a U.S. brokerage account, a social portfolio marketplace, real-time auto-copying and a separate advisory layer for professionally managed Premium Portfolios.

That mix makes one distinction essential:

copying a normal user portfolio is not the same legal service as investing in a Premium Portfolio managed by dub Advisors.

The ordinary marketplace is closer to self-directed copy trading. The customer chooses a portfolio, authorizes standing instructions and can stop copying or liquidate.

Premium Portfolios add discretionary management by an SEC-registered advisory affiliate. The investor still selects the Premium Portfolio, but dub Advisors manages the allocated assets under the applicable advisory agreement.

The current operating structure is:

• DASTA Incorporated — parent/platform company;
• DASTA Financial, LLC, doing business as dub Financial — registered broker-dealer;
• dub Advisors, LLC — registered investment adviser for Premium Portfolios;
• Apex Clearing Corporation — clearing/custody infrastructure for the brokerage account;
• customer — owns the brokerage account and chooses what to copy or stop copying.

May fit better for

• investors who want real-time portfolio copying rather than delayed 13F-style replication;
• users who want to choose among public creator portfolios;
• investors who want a more managed option through Premium Portfolios;
• users comfortable paying a recurring platform subscription;
• investors who value fractional, dollar-weighted replication;
• mobile-first investors;
• investors who understand that copied historical results do not guarantee their own result.

May fit less well for

• investors who want a free brokerage with no recurring platform subscription;
• users who want direct cryptocurrency trading;
• investors who want every copied portfolio managed by a fiduciary adviser;
• investors who need a desktop-first professional trading platform;
• users who assume a creator controls their brokerage account;
• investors who want one universal Premium management fee;
• users who expect copying to eliminate timing, price and execution differences.

---

Brokerage and advisory functions must stay separate

Current FINRA BrokerCheck identifies DASTA Financial, LLC as:

• CRD: 316477
• SEC number: 8-70841

dub Financial is the broker-dealer.

dub Advisors is the investment adviser for the managed Premium service.

For ordinary copied user portfolios:

• Dub Advisors management: No
• Self directed copying: Yes
• Standing auto copy authorization: Yes

For Premium Portfolios:

• Dub Advisors management: Yes
• Discretionary management of allocated assets: Yes
• Customer selects portfolio: Yes

A customer can therefore use the same app under two materially different responsibility models.

---

Real-time copy trading is a standing-instruction workflow

dub's current copy-trading materials describe the service as real-time portfolio mirroring.

A user can:

• choose a portfolio;
• allocate money;
• have eligible creator trades mirrored;
• add capital;
• partially liquidate;
• fully liquidate;
• stop future copying.

Stopping a copy is not the same as selling the existing holdings.

The customer remains exposed to execution differences.

A copied creator trade can occur at a different price because of:

• market movement;
• spread;
• fractional execution;
• liquidity;
• order timing;
• account cash;
• account restrictions;
• security availability.

---

Current new-user platform subscription

Current June 2026 dub materials state:

• Platform subscription monthly: $9.99
• Platform subscription annual: $89.99
• Trial: 7 days

The subscription is described as required before brokerage account opening for the current new-user model.

The same current materials state that users who joined on or after June 11, 2026 at 4:15 p.m. ET use the newer Premium management-fee model.

Keep legacy subscription structures separate.

A separate Founder's Access help page exists for early users and is explicitly described as legacy and unavailable to new users.

---

Premium Portfolio fees are portfolio-specific

Current dub advisory documents establish two possible fee models across applicable Premium relationships:

1. a flat Premium subscription fee for applicable legacy or transitioning arrangements;
2. an asset-based advisory fee for managed Premium Portfolios.

The current advisory agreement says legacy/applicable flat Premium subscriptions generally range from:

• Legacy or applicable Premium subscription: $25–$500 per subscription period

The same agreement states that asset-based advisory fees generally range from:

• Premium asset based advisory fee: 0%–2.50% per year

Current 2026 consumer materials emphasize the asset-based model for newer users.

The current fee schedule also contains a wider numerical row that does not align cleanly with the explanatory disclosure.

Therefore store:

• Current portfolio specific fee controls: Yes
• Fee disclosure conflict present: Yes

The accurate statement is simpler:

the exact Premium fee is disclosed for the specific portfolio before the investor copies it.

---

Asset-based management fees continue through losses

Current dub management-fee documentation states that asset-based fees:

• are annualized;
• are based on assets allocated to the Premium Portfolio;
• are deducted from the brokerage account;
• apply whether the portfolio gains or loses value.

A fee-impact calculator can help illustrate historical fee drag.

It does not convert past returns into an expected return.

---

Apex is the clearing/custody layer

The brokerage relationship uses Apex Clearing Corporation for applicable clearing and custody functions.

SIPC treatment belongs to the brokerage/custody structure and does not protect against market loss.

Any bank-sweep FDIC treatment applies only to eligible swept bank deposits under the actual sweep program.

---

Starting capital and deposit minimums are different questions

Current dub consumer materials repeatedly use approximately $100 as a practical starting amount.

The deposit help materials also reference an ACH minimum.

A specific Premium Portfolio can impose its own minimum allocation.

---

Supported securities do not include direct crypto

The current dub brokerage service focuses on conventional brokerage securities such as stocks, ETFs, cash and related eligible instruments.

---

Performance requires a copy-execution

A creator's displayed track record and a follower's realized result can diverge.

Relevant causes include:

• the follower starts later;
• the follower allocates different capital;
• cash is unavailable;
• security eligibility differs;
• fills occur at different prices;
• fractional execution differs;
• the follower pauses or stops;
• fees differ;
• taxes differ.

The operating advantage of real-time copying is reduced delay.

It is not identical fill quality.

Assessment

dub is more than a social feed attached to a brokerage account.

The useful feature is executable portfolio following.

The harder analytical point is that the same app contains both self-directed copy relationships and adviser-managed Premium relationships.

That changes:

• who makes ongoing investment decisions;
• which fee applies;
• which legal entity owes which duty;
• how performance should be interpreted.

The best comparison is therefore not:

copy trading versus robo-advisor.

It is:

self-directed marketplace copying versus discretionary Premium management inside one platform.

A prospective user should decide which of those services is actually being purchased before comparing cost or historical performance.